Jul 27, 2015

Important Elements to a Successful Blog Structure

Blog Structure 1

The structure of your blog is important when you know the anatomy of how it should look.

As the image above shows, there are important elements to a successful blog structure. Check out the main ones below:

1. Headline/Blog title

Creating a good and effective headline is an important part of posting an article that will be read. Writing a title for your articles or posts is part of the marketing campaign of your blog. Writing the “right” title attracts visitors to your blog. Writing great headlines and titles is a skill bloggers need to learn. There are many different reasons why a headline title may fail. If the headline does not add value to your post, people will simply not bother to read the rest of your article. It only makes sense that a firm understanding of those to whom you are writing is critical in a headline's success.

Including a keyword in your headline also helps increase SEO and can drive traffic to your article.

2. Images

Images are important on a blog. Images can compliment your written work. Social media site like Pinterest allow you to pin an image onto your boards for added exposure. This enables viewers to pin your image which should link back to your site.

Below, are great places to create, edit and customize images for your blog:

3. Sub-heading

Many people’s attention spans are limited. Most of us are in a hurry and like to scan what we read first before we take time out to finish reading the whole article. Therefore, your sub-headings are crucial if you want your readers to get a glimpse of what the rest of your post is about. A good tip would be to bold your sub-headings and add specific sizes to outline and make them stand out from the rest of your content; then give readers the benefit of that sub-heading within the paragraph. Make your sub-headings compelling!

4. Content

our content is the meat and potato of your blog article(s). Tell a story which will give readers something they can sink their teeth into. Your readers want to know more about you. Provide them a snapshot inside your world and then expand on the article's purpose. Remember, people love to relate. Readers are comfortable to read a story that is personal to them as well. Build relationships and you'll have a reader for life.

5. Call to action (CTA)

Within the blogging structure, allow your readers to know what to do next. If you are writing about a business product that is hot right now and why it will benefit them, tell them how they can buy the piece. Guide them along the process.

Another form of a CTA is to ask questions at the bottom of your post to gain further engagement with your readers.

6. Closing

Give readers practical advice on your articles. You're the expert in your chosen field and when you provide accurate information which will give people results, they'll remember you for a long time.

Always spice up your blog's structure with videos, infographics, webinars and podcasts. You can market just about anything you want with these elements. Below are great sites you can check out:

Along with the above blog structure, remember to add an opt-in box on your sidebar and allow visitors to sign up for your newsletter. You can add additional things on your sidebar but try not to clutter it with too much. Also, include your resource box at the bottom of every blog post. A resource box is prime real estate that allows you to stamp content as your own. Let your readers discover who you are and want to know more by including it in your resource box.

Are the above important elements to a successful blog structure helpful? Please share your comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.

Memberships, RSS, Blog Engage


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Jul 23, 2015

Infographic Blog Versus A Non-Blog for Business

The infographic below shares the pros and cons of a blog versus a non-blog for business. The concern of most business owners I come in contact with, want to know if managing a blog should even be a goal. Although, I do understand your concern, I think the Pros definitely outweigh the Cons. I also think you're amazing and can do anything you put your mind too in a positive light.

Yes, blogging can be challenging (as I've personally discovered 8 years ago) but with hard dedicated work, the right mixture of accurate updated knowledge, careful planning and creativity, it can be a successful accomplishment for your business brand. :) Blog versus a non-blog for business


  • Educate readers with information on your business and build a loyal following
  • Engage with your readers and create a lasting relationship/back link building
  • Increases your online credibility by showing your expertise on your chosen field
  • You control how you want your business brand portrayed


  • Time consuming/blogs take time to build a loyal following
  • Inaccurate and incomplete information once posted lives online forever
  • Consistently keeping up with unique & creative quality content
  • Being weary of plagiarism and copyright infringement

Do you agree/disagree with the above Infographic Blog Versus A Non-Blog for Business? Which of the two pros/cons are you most focused/concerned with? Please share by leaving your comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.

Scribe: More Traffic in Less Time

Jul 15, 2015

How to Optimize Your Articles With Affiliate Marketing Attraction

how to optimize your articles with affiliate marketing attraction

Article writing should not be rocket science. Articles should be short, simple and to the point (around 400 words). There is no doubt that learning how to optimize your articles with affiliate marketing attraction within your niche topic, is important in attracting readers, prospects and products to create a steady flow of income.

Learn SEO skills

There are over 150 million blogs out there in the world today, and in order to compete at any level, you must understand the inner workings of search engine optimization. Ranking your blog posts on Google is difficult, and it has become increasingly more so in the wake of Google's many new algorithm changes. This PDF on SEO profits training, breaks down the resources and tactics used to help you make the most out of your SEO knowledge. Learning SEO will help you to rank well in the search engines by marketing your own business or affiliate products.

Affiliate marketing

Affiliate marketing is selling other companies products for a commission. As far as having and running a successful online business goes, the easiest online business model is affiliate marketing. You only need to apply simple yet powerful promotional techniques that will convert potential buyers into long lasting customers. In order to accomplish this task, your articles need to attract readers who are convinced of what you've written is worthwhile and beneficial to their needs. Affiliate marketing presents a great opportunity to gain wealth but you need to know how to do it to get there.

Some great affiliate marketing companies to join are:

I've struggled with affiliate marketing myself until I found this fantastic book on affiliate marketing: The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online by Rosalind Gardner. It is filled with excellent information on how to do affiliate marketing the right way. I purchased my copy (e-book version - see photo below) and printed it out because I can't stop reading it and I take it with me wherever I go. ;) Grab your copy today!

super affiliate handbook rosalind gardner

Harnessing the power of article and affiliate marketing is a must-have in your promotional strategy. Not only will it drive traffic directly to your internet site, it will also help your site get a high page ranking among the search engines. For instance, you publish an article that is associated to your website or your affiliate products and submit it to a number of websites known as article directories.

Your article will be posted there and will be free to use for anyone who wants to release it on the web (provided they keep your bio intact with no alterations). For example, at the bottom of any article you submit a paragraph, known as a resource box, that briefly describes you or your business, and contains a link to your website. This must appear on any website that chooses to publish your article(s), potentially attracting thousands of visitors back to your site. Your resource box should encourage readers to click on the link to your website. Once they do, you can offer them your affiliate products and services, or even a freebie so that you can gather email addresses and build a strong mailing list.


The most important part of any article is the headline. If your headline fails to catch the interest of the reader all your efforts will have been in vain. You must work on your headlines and encourage the reader to click through to the article.

Any headline you write should be short and snappy. Grab your reader's attention by playing to their desires and then offer them a solution within the article's content. A great headline can be something like the following:

  • How to make money online
  • How to start a successful online business
  • 10 tips for finding your perfect online business
  • 5 easy steps to online marketing success

Keyword research

Keyword research is the practice of finding and analyzing actual search phrases people enter into search engines when they're finding information online. Your articles should contain keywords that are relevant to your business niche. This keyword research PDF will teach you the fundamentals of keyword research in its simplicity such as learning how to use the Google Keyword Tool correctly for your benefit to help you get started right away. It will also teach you how to:

  • Find new markets to expand your customer base
  • Boost your Traffic generation efforts to get more visitors to your website
  • LIVE showcase of best techniques
  • Save money by lowering CPC of your campaigns
  • Easy to understand

Learning how to optimize your articles with affiliate marketing attraction is key to a successful business campaign. Both of them go hand in hand; you should learn the basics if you want to succeed and make money online.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.

SEO Copywriting Report


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Jul 2, 2015

Simple Tips on How to Effectively Write for Blogs

Simple Tips on How to Effectively Write for Blogs

Writing articles for your blog is an essential part of the entire blog process. Let your readers get to know you first and foremost. Be yourself as you write and your personality will shine through. Engage your readers with your writing and provide the type of information that will benefit them.

So, what should you write about? Below, are simple tips on how to effectively write for blogs:

Beneficial information

Provide basic, real, useful information as well as resources to go along with the information you’re writing about. What are your interests? Will it interest your readers as well? Offer “how to tips” and share how it made your blog successful. Can it benefit your readers too?

What's your expertise

Can your readers benefit from your expertise? What's your passion in life? At My Fashion E-Mall Blog, I share articles and links that can help other home based businesses succeed with their marketing efforts. Have you had a business experience that has helped you and can be shared with others? How has it worked for you? Most importantly, can it help others as well?

I can’t think of anything to write

There will be times when you will experience writer’s block; it happens to the best of us. Not to worry, look for other interesting articles that are related to your blog theme. Offer guest post articles for those days that you're either busy or just can't get around to writing. Remember, and ask for permission to use an article and never alter the content of a guest article. These guest post articles can help you when you’re experiencing big time writer’s block.

How often should I blog post

I personally post at least twice a week. Evaluate your own blogging style and see what works for you and your audience. You may decide to blog every day or every other day. Many established bloggers tend to blog every day while others blog once or twice a week.

Submit your articles to directories

You want your high quality articles to gain readers. A great way to get exposure is by submitting articles to directories. Here are a few to get you started:

Be creative

Show your personality but also your creativity. Use graphics, videos and podcast elements to spice up your blog. Most of all, have fun! Find something that doesn’t feel like a task but is fun to write about. Before you know it, you will be able to acknowledge your blogs' progress and celebrate your blogging success!

Can you offer additional tips to the above simple tips on how to effectively write for blogs? Please share your comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.

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Jun 29, 2015

Are You Ready for a Home-Based Business Office

Are You Ready for a Home-Based Business Office

In today's technological advances, working from home has never been easier. The question is are you ready for a home-based business office? Do you have the skills to develop a website, drive traffic, and then convert that traffic into paying customers?

Most people who want to start a successful home-based business are skeptical. It's hard work, but you'll be your own boss, have flexible hours, and finally be able to chase that dream. Check out the video below as it breaks down the advantages of how to start a home-based business:

Be your own boss

How do you feel about being your own boss? Is it exciting for you? When I first began my own business which allowed me to work from my home, I was thrilled to say the least. No more commuting and rushing out the door in the mornings. No more tugging at my panty hose and figuring out what to wear. I literally felt FREE to do as I pleased :) within boundaries of course! Also, the privilege of being a work from home mom allowed me to be there for my family. Find out your own reasons to be your own boss. Be sure this is something YOU really want for yourself and your family.

Choose something you are passionate about

There is nothing better then doing something you love. If you are passionate about something you know will help solve a problem, create buzz or simply help others then you might just have a knack for business. Perhaps starting a business around that passion is your first step to being an entrepreneur.


It can be tough to be self-disciplined when working from home. There can be many distractions that can take you away from your business. I like to remind myself of the reasons WHY I chose to go into business for myself. Knowing when to separate business with family life is a challenge but can be easily obtained. Setting strict rules for my business is key which my family understands.

Define your goals

What do you think are the advantages and disadvantages to working from your home office? What are the necessary steps to reach your target objective? Keep a list of things that you can check off as you go along in this journey of home-based business ownership. The list should contain things like projections and cash flow as well. What do you need to get started? Equipments such as a computer, fax, phone, Internet service are all important elements to a successful home-based business.

Make your office a no-play zone

Design a practical place for your home office where it is established that when you are working, there should be no distractions. Having kids around while you’re trying to work can be stressful. Your kids are not out to drive you insane (honestly) but a friendly reminder that they need to stay out of your office while you’re working isn’t out of place either. If you have toddlers who require your constant supervision, working is nearly impossible. Wait for naps, or do your work late at night or early in the morning. Or, hire a trustworthy teen to watch your child for a couple hours a day for a small fee so you can get your work done.

Keep your business and personal mail separate

Renting a post office box is a smart move. Know when to keep your business mail separate from personal correspondence. Organization is key to a successful home-based business. Always keep your financial and business papers in an organized fashion so that you’re ready to tackle your business needs running.

Network and stay connected

Isolation is a big stress factor for people who work at home. While that nagging office mate or hateful boss added stress to your life before you started your own work from home business, sometimes loneliness and complete lack of interaction with other people can be just as stressful. The solution is to network with like-minded business individuals and stay connected. You won't feel as lonely when you socialize and you will meet great people at the same time. Also, when you network you never know where your next potential customer might be.

It's a family affair

Keep family in tune with what you are doing. Invite them to participate in your dream of home-based business ownership. What can they contribute to make it possible to succeed? Make them feel just as important to you. When you involve family in activities, they won't feel left out. Make sure to take advantage of free time with your family by shutting off all electronics and concentrating on them.

Working from home means having the satisfaction of being employed with a combination of factors, the most prominent of which is ‘convenience’. What makes it so attractive is the convenience of flexibility, place, time and family. The increasing rate of traffic jams, cost of fuel, short-staffing in corporate offices and the easy availability of the Internet and computers are a few reasons that have made working from home a very promising means to earn an income for entrepreneurs.

Now it's your turn. Are you ready for a home-based business office? Let us know in the comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.

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Jun 24, 2015

Make Money With These 6 Simple Ideas

Make Money With These 6 Simple Ideas:

There are many benefits to working from home which include beating commute time, tax breaks, more flexibility in dividing professional and personal activities plus spending time with family.

Successful work-at-home ideas are limited only by a person's imagination. Most people are sitting on ideas that could be beneficial to making money. There are many possibilities to brainstorm. First, you need to have the desire to work from home. Second, find your passion. What are you great at doing that can benefit someone else? Evaluate your skills and determine if there is a need and/or demand for it. Third, check out whether you can invest a little into your idea such as a computer, fax, Internet and phone service. For example, ask yourself what type of equipment would you need to provide a bill paying service. Assess what you need (equipment wise) to get your ideas across and hit the ground running.

Make Money With These 6 Simple Ideas:


1. Blogger

Decide on a theme or a topic that your blog will revolve around. Can you provide a niche that can benefit someone in any shape or form? Create quality content that will engage customers and most importantly gain visitors to your site. Keep your blog information simple, short and sweet. Introduce yourself and what your blog will be examining. One of the biggest concerns I hear from people is finding the time to write. For that you can check out HireWriters.com and hire talented native English speaking writers to create articles for your website. You should also check out elance.com and hire freelancers to create content for your blog. However, my advise is try and write on your own. The only challenge I can think of is having the persistence to keep writing. Practice makes best. Just show your personality and grow your blog to point of making money. There are many blog platforms you can choose to create your blog such WordPress and/or Blogger.

personal shopper

2. Personal shopper

If you love to shop, you may have the basic skills for a work at home business. Many men and women don't have the time to shop and many don't enjoy it. Some are even willing to pay someone else to do it for them. Research your city or town and assess the need. Find customers through professional organizations and advertise your specialty as a wardrobe consultant. Many wardrobe consultants charge as much as $100 an hour. Check out this free guide on how to become a personal shopper from fabjob.com.

Child shuttle service

3. Child shuttle service

Working parents don't like to leave their kids standing at the bus stop when leaving for work in the morning. Many don't always have flexible time to free themselves from work obligations to take their children to recital lessons, soccer practice or even school. Be sure to check with a lawyer and the state motor vehicle department about regulations for transporting passengers and of course the require liability insurance if you're interested in this kind of work-at-home business. Here is an article on Entrepreneur's website regarding this type of business.

Dog walking

4. Dog walking

Many Americans are tied to their pets and want the best for them as well. That's where a "dog walker" comes into play. Dog walkers are becoming increasingly common and charge up to $50 to $80 dollars an hour. Check out this article on tips to start a dog walking business.


5. Tutoring

You may help a child or adult learn and therefore you earn. Plus you'll be giving that person a lifelong gift. Tutors charge anywhere from $12 to $21 dollars an hour depending on the subject matter. This article discusses tips on how to start a tutoring business.

Internet affiliate marketing

6. Internet affiliate marketing

An affiliate marketer is simply someone who sales other peoples stuff, plain and simple. You can create a website/blog and purchase items that are beneficial to your business and then become an affiliate marketer and advertise that same product to visitors on your own site for a commission. Below are a few affiliate programs to you might consider joining:

There are many other affiliate programs you can join and make money. Be sure to research carefully and decide which ones will work for you.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.


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