Jun 19, 2016

7 Valuable Facebook Marketing Tips

7 Valuable Facebook Marketing Tips

Now that you've learned how to monetize your blog, let's talk about social media. Social media is very important to marketing your small business brand. Below, are "7 Valuable Facebook Marketing Tips" that should help you interact and engage with your Facebook fans.

1. How many times should I post to Facebook per day?

Frequent posting to your Facebook page increases interaction. Find your posting balance between optimizing and engaging your fans; manage how many will ultimately decide to unsubscribe, which will then give you a feel of how often to post. Measure your Facebook "view insights" within your Facebook page to determine how often your posts are viewed by fans and non-fans.

2. When is the best time to post?

Posting to your Facebook page at off peak hours such as 2pm to 5:00 a.m is best. Keep a constant log of your Facebook "view insights" and also keep tabs on checking your edgerank for the best times to post.

3. Should I be posting questions to my fans?

Track what works and what doesn't. Although, questions are important and directly asks your fans to reply, make sure it is a one answer word question. People are pressed for time and like to get straight to the point.

4. What type of content should I be posting to most likely have fans interact?

Post valuable content that will encourage your fans to "Like" your page. Photos generate the highest interaction rate. Status updates rank number 2 and others such as video, music and links follow. Mix it up a bit and you will eventually see what works and what doesn't work on your Facebook page.

5. Should I be asking fans to "Like" or "Comment" on my posts?

Yes! A CTA (call to action) will boost your interaction rate and encourage engagement. The more activity with your fans the higher your edgerank score and the more likely your posts will be visible on a fans "top news feed."

6. How long will my messages remain in the news feed?

Within the first hour of a Facebook status post, half of the users who click on the update will have done so and 90 percent of those clicks occur within nine hours of the post going live. The key is to consistently post valuable topics that fans will find useful and motivate them to click on the "like" link.

7. Should my status updates be long?

Study show there's a higher posting rate for short posts preferably within the 140 characters. However, interaction increases as the length and activity of the status message engagement increase. Involve your fans as much as possible and encourage them to share your status.

Remember and keep a log of your best strategies to increase your overall interaction with your Facebook community.

What do you think? Will implementing the above 7 valuable Facebook marketing tips help you engage more with your own fans? Leave your comments in the box below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below. Manage your social media like a pro.

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Jun 5, 2016

4 Tips on How to Monetize Your Blog

4 Tips on How to Monetize Your Blog

Monetizing a blog is a task that a lot of bloggers struggle with. It's all about doing a lot of trial and error editing as all blogs are different and each has a different audience. So, in order to make your blog profitable, you must be willing to make a few changes. What do you have to do to make sure that your blog will make a lot of money? Below are 4 Tips on How to Monetize Your Blog:

1. Affiliate Marketing

You can earn money from affiliate marketing. Banner ads are an option; however, make sure it's a good fit to your blog's niche. Recommending a product to your readers is one thing, but it could be a problem in promoting it on your blog. I recommend testing the product(s) yourself so that you can can provide an unbiased opinion. If you have a large reader base and a targeted audience, then adding affiliate product banners might just work for you.

2. Advertising

Incorporating advertising space on your blog is one of the oldest methods for earning money. However, not everyone makes money with this strategy. The cause for this is easily identifiable. Bloggers start advertising too soon. New blogs that do not have a lot of readers will not benefit from this method. You should consider advertising if you have a seasoned blog with a lot of visitors. Remember, it will take time to build up your income and find the correct advertisers for your blog.

3. Donations

While it's not always every blogger's first choice, you can always accept donations. If people like your articles then they might want to give a little to your cause. You can set up some type of payment processor on your blog for this option. You will be surprised how often people will give toward causes they believe in; especially from people they trust.

4. Freelance Writing

Offer a freelance service on your blog. Offer to guest post for other blog sites. Providing your quality written work to other blogging sites is another way to make money. There are many different blog sites willing to pay you for your writing. As your blogging efforts continue to get better over time, you will come to realize that you do not have to have a college degree to make money blogging. You just have to have the right attitude and tweak your blog according to different campaign. You can monetize your blog in so many creative ways. Learn what works better for your specific blog by tweaking certain results on a daily, weekly or monthly basis.  

Are you using the above 4 Tips on How to Monetize Your Blog? What monetizing methods are you currently using? Please share by leaving your comment below.

 About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below. Check out Blogvertise today if you want to monetize your blog.
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May 31, 2016

3 Simple Tips for Getting More Followers on Twitter

If you are on Twitter and you are not getting the followers you want, there are some things you should and should not do. Many people make mistakes when they are on Twitter and they don’t even know that they are making them. This is not a good thing as Twitter does emphasize the amount of followers you have and for businesses, Google looks at this as well for SEO ranking. It is not only about the number of followers either; you also have to interact with your followers in the form of re-tweets. Below are 3 simple tips for getting more followers on Twitter:

1. Interact with your followers

People are on Twitter because they are looking for interesting information that will add value to their business and/or lives. It is important to make that possible by tweeting useful and beneficial information thus allowing you to become the expert in your niche. It's important to interact with your Twitter followers. If you get tweets from your followers make sure that you follow up on them and tweet them back. Once they see that you are involved, they will continue to tweet and re-tweet you to their followers and friends. This can translate to more followers for you.

2. Make interesting tweets

It’s okay to tweet inspirational quotes, or re-tweet creative posts by other Tweeters, etc. Tweets that have an emotional impact on others are key for attracting new followers to your Twitter account. As long as you tweet unique content, you will most likely get others to follow you in hopes to get more of your unique and original tweets. One sure fire way to get more followers is to make interesting tweets that people want to read. Being the first one to post news is a great way to gain a re-tweet because many people get their news from social media first before they even watch the news. Social media can spread good and bad news faster than even the big news networks can; many read their social media sites for their news updates.

3. Geotag your Twitter

One of the best ways to get more followers is to Geo-tag (an electronic tag that assigns a geographical location to a photograph, video, or a posting on a social media website) your company’s physical location as this offers you more local followers. If you have a restaurant or a brick and mortar store, people will be more interested in going to that location when they know that it is nearby. If you are tweeting interesting information about your business, they will want to come in and see for themselves what you have to offer. You can also offer special deals to those who follow you locally and who re-tweet you. You can have them show you their re-tweet and give them a percentage off their purchase.

It can seem difficult to get more followers on Twitter but if you do the 3 simple tips for getting more followers on Twitter above, you are almost guaranteed to have more followers.
Remember, make sure you interact with your followers, have tweets that are interesting to your followers and geotag your location so those who live near you can benefit from following your tweets.
Also, check out the following article on tips to increase your traffic with Twitter.

Do you agree with the above 3 Simple Tips for Getting More Followers on Twitter? Please share your comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.
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May 18, 2016

Excited About My Influenster Supermom Voxbox

What a pleasant surprise in my mail box today. I just received the supermom voxbox by Influenster:

I especially enjoyed the Palmolive dish soap. I usually use my dish washer to clean my dishes but with this Palmolive dish soap, I don't mind washing the dishes by hand. My hands feel so soft plus the baking soda and lime ingredient gets dirt out quickly.

A satisfied mompreneur!

Thanks Influenster!

May 12, 2016

Are Business Flyers Really That Effective Anymore

Are Business Flyers Really That Effective Anymore

Flyer printing remains something that's still a force to be reckoned with when it comes to marketing a business. High quality flyers produce the best possible results. So the question remains, are business flyers really that effective anymore?

Creating effective business flyers

Flyers are a great way to solicit your business. Although the return of people actually seeing your advertising is lower then other advertising avenues, this is a cost effective method. You should advertise in flyers around seasonal peaks and ebbs. Choosing the right time to place an ad on flyers is important if you want to get a higher exposure rate. Flyers can be designed on your computer or at a printer location. Distribute them to specific areas which you’ve identified as potential business. Remember to monitor the response rate of flyer distribution.

Once you have created your flyers, you should hope that your intended recipients will want to read them and act with a sense of urgency. The offer that's presented on your flyer should motivate the recipients to act right away. You can provide various incentives in order to sweeten the pot to a certain degree. You should make it so the incentive is so good that the recipient feels like they would be foolish to throw the flyer away. You also need to pick your recipients wisely in the hopes that they will be receptive to your offer. Try picmonkey today to elevate your creative juices.

Redesigning your old flyers

After your flyers have been around for a while, you should always come up with new designs. If you stick with the same design for too long, you will find that people will stop responding to it. You have to give them something they have never seen before. This could mean that you will have to invest more money in the process, which should seem more worthwhile if you're getting the results that you want out of your marketing efforts.

Expanding your marketing efforts

You should add more marketing techniques into your campaigns in order to increase their effectiveness. A creative business flyer can help sculpt your company by expressing your ideas. Your marketing efforts should also include:

  • Newspaper advertising

Consider placing an ad in the local community paper and don’t forget the classified section. Rates are cheaper for as long as you run the advertisement. Many papers are now hip to home based businesses and have advertising displays which are quite cheap. Check your local community paper for details.

  • Brochures

Brochures that are professionally prepared are invaluable for trade shows, networking events, mailings, promotions and seminars. It should give enough information, but peek the curiosity of obtaining a call from a potential client. Take the time to prepare an informative brochure that is professional and shows you as an expert in your field. Remember to also include your website/blog address in all your brochures.

  • Thank you cards

When you receive business from clients, be sure to acknowledge them by sending a “thank you” card. Offer a discount fee if they recommend you to friends and neighbors and remember to send those referrals a “thank you” card as well. Your efforts will be remembered and before you know it, your business will prosper!

Re-evaluating your marketing campaigns

As your campaigns begin to age, you have to re-evaluate their effectiveness to determine whether there needs to be change. Odds are you will have to dig deep to find new ways to market your company so that it can continue to grow. Some popular companies are capable of relying on their name alone. They don't have to spend too much money on marketing because their customers will buy stuff from them regardless of what they do. However, if you're starting out and are yet to be a household name, you should continue to gain a following by implementing the above marketing approach.

What do you think? Are business flyers really that effective anymore? Please share your comments below!

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog.

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If you liked this powerful business marketing post, please share it with a friend or two by clicking on the social media icons below. Thank you!

May 2, 2016

5 Ways to Make a YouTube Video Work For eCommerce

The Internet provides a platform for people to make money in a large number of ways. One of the more popular methods is maintaining an eCommerce site. Essentially, it's like having a retail shop without the vast investments or high overhead costs. According to statistics, most of these businesses will fail inside the first four years. However, you can avoid becoming part of this statistic with proper marketing. YouTube can provide that system if it's used correctly.

Demonstrate the Products

Showing viewers how to properly use a product can be instrumental in securing sales through your website shopping cart. You could also create content centered around other things the product can be used for. What this does is show people why they should want your items. It's the same method advertisers use on television, only you have the ability to interact with the audience directly in order to develop a fan base. Since the majority of fans of a brand will make future purchases, this could be quite beneficial.

Keywords and Tags

Make sure you use keywords and tags appropriately. You want these to match your product and what the video is about. YouTube isn't the only location that crawls the description of the video for certain words. Google itself often shows video content related to a search, which can double your brand's exposure.

Be Engaging

Some of the best videos are those that seem less like commercials and more like information. This is part of the reason why infomercials were so popular and effective in the late 1900s. Adding a bit of entertainment to your productions may also contribute to engage the target audience. Even if they don't buy something from your eCommerce site, they can share the video with someone who will on social media when they enjoy the content.

The Intro

People are more likely to connect with a business through a well-designed intro. These short, five to 10 second clips can become just as much a part of the brand as the products themselves. There are many places on the Internet you can buy three-dimensional and professional intros for less than $20. All you would need to do is place the video file in front of the content you create before uploading it to YouTube.

Don't Forget the Links

Include links to your website in the video's description. Also, mention that viewers can buy the product from your site while displaying your site's URL. This is the video version of a "call-to-action." Including these have been known to increase the chances of someone visiting the site while improving sales. You can't expect someone watching your YouTube video to buy something if you don't show them where to go.

YouTube experiences millions of viewers each day. According to the site's traffic, it has surpassed cable television in terms of activity for those between the ages of 18 and 45. With properly designed and optimized content, you could increase traffic to your eCommerce site while enhancing your online reputation. Include video marketing in your campaigns and reap the benefits of engaging a larger target audience.