Oct 14, 2014

3 Tips on How to Use Email Marketing Effectively

3 Tips on How to Use Email Marketing Effectively

Email marketing is a form of marketing completed through electronic mail. It is direct marketing via an email form. 3 Tips on How to Use Email Marketing Effectively are below.

  1. Mail sent for opting in new customers, or to retain existing customers.
  2. Mail sent to maintain communication with existing customer.
  3. Using emails for placing advertisements and sending promotional materials.

Opting-in

Email marketing is also among the most popular forms of marketing for most businesses. Having a sign-up form on your website is an important tactic to gain opt-in subscribers which will allow you to create a list of potential clients. A double opt-in ensures that emails when used as a marketing tool, should only be sent after getting permission from the intended recipient and not be considered as spam.

Unlike websites, where you are dependent on a customer finding you via search engines and/or from thousands of other websites, this form of email marketing allows you to contact potential and existing customers.

Maintain Communication

Email marketing is a very cheap method of communication for reaching out to tens of thousands of existing and potential customers, as compared to other forms of direct marketing.

Effective email marketing is held in high regard by online businesses due to the high rate of conversations. This type of marketing allows targeting of high potential customers. Many email marketing campaigns are based on reliable data derived from previous experience and surveys. When you communicate with customers in the form of email marketing you're able to provide links of the subject matter for easy access.

Email for Advertisement/Promotion

As mentioned earlier, emails can be of different forms. The two main forms are email promotions and email newsletters. Email promotions refer to mails calling for immediate action such as a purchase, sign up, download or registration. Email newsletters aim at building long term relationships. Remember and use both interchangeably for a successful campaign.

Many campaigns are aimed at direct sales with the option of a sign up form. Your subscribers are giving you permission to send them promotional material. Email marketing is also a vehicle for building relationships, trust and loyalty.

It is important to examine the basics of email marketing. In summary, the first step is in building a list of potential and existing customers to whom the emails can be sent. Afterward, a well crafted mail has to be composed, depending on the purpose for which it is intended. Finally, it has to be ensured that the intended recipients do actually receive the emails via an opt-in form.

The best forms of an email list are the ones which are created on your own, with the permission of the potential recipients. When you craft your email, create value and a sense of urgency regarding the purpose of your intentions.

How are you using email marketing for your business? Please share your comments below.

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About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of a Latina Mom Blog. She is also owner at BooksAboutMe. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.

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Oct 11, 2014

10 Tips on How to Drive Website Traffic

10 Tips on How to Drive Website Traffic

Are you using the following 10 Tips on How to Drive Website Traffic?

Search engines are a vital part on how to drive website traffic. Keyword searches on popular engines such as Google, Yahoo and Bing are what people type in order to find something of value. Your website should include rich quality content that offer valued information to rank high on these search engines.

Writing articles related to your business niche with rich keyword content is very important in order to get noticed by those who are searching for the type of information your website offers.

1. Select the right keywords

- Again, I cannot stress this enough! Use keywords on your titles and article content. Google looks at a combination of relevance and authority to determine the best sites in the search results. Ensure your site is fresh and regularly updated with new content. Link out to other relevant high ranking pages. Get listed on key directories such as Dmoz.org

2. Select the right domain name

- When you register a domain name you’re actually renting it in order to have rights of using it; start your domain search here. Branding yourself first and foremost is a great starting point to a domain name. Most bloggers use their names as a domain name then offer their expertise on their sites. It is imperative that you select a domain name that will make you unique but offer relevant information for those seeking your expertise.

3. Use keywords in file names and folders

- Keeping organized is key to blogging success. Use your content rich keywords on your file names, folders and even images to distinguish your posts and information.

4. Use your keywords in your page titles

- As mentioned in tip one, you want to use content rich keywords on your titles and article throughout your content. These keywords must and should only be relevant to get the point across on your written article.

5. Use keyword text in your navigation

- Same as tip no. 4 above. Use keywords text throughout your content but keep it relevant. You want to keep your keywords to a minimum and do not abuse it as search engines will know the difference.

6. Create useful keyword content - repeat often

- Rinse and repeat tips 1, 4 and 5 above.

7. Make keywords part of your META Description

- The meta description should be engaging and encourage people to visit your site after reading it; should summarize your page well and should be less than 160 characters.

- Meta tags are blocks of text or a collection of keywords used to fill up those sections of your website code that is bound to show up in search results. Meta tags are instrumental in helping your website to be found on Search engine page listings. Online marketers use meta tags for generating traffic.

8. Secure high quality incoming links

- Quality backlinks on other websites/blogs that compliment your website/blogs niche but that does not directly compete with your business is a great way to attract website traffic.

9. Use keyword text (not "click here") in your links

- Link to other relevant sites by domain name or use a rich keyword link instead of the general "click here" link.

10. Create a site map

- A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion.

- Search engine spiders love "fresh content." This is a good and organic method to improve your ranking in search engines. In addition, when you provide good, quality information in your blogs, people will share your blog - creating "backlinks" which will help your site get noticed by search engine spiders.

- Social networks such as Facebook, Twitter and LinkedIn are excellent at building relationships with your potential or existing clients and lead them to your website. Offer your visitors a CTA (call to action) for making a purchase and a FREE item for their e-mail addresses.

How are you driving traffic by to your website? Please share by leaving your comments below. Thank you!

Scribe: More Traffic and Leads, Less Time and Hassle.
 

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of a Latina Mom Blog. She is also owner at BooksAboutMe. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.

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Sep 29, 2014

Infographic ~ 5 Important E-Zine Tips

Infographic-5-Important Ezine Tips

Are you using the above e-zine tips on your site? Do you include additional tips on your own e-zine? Share by leaving your comments below. Thank you!

==> Click here to try Aweber for all your e-zine email marketing campaigns.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below.

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Sep 23, 2014

4 Tips to Get Your Business Growing

4 Tips to Get Your Business Growing

We all know that raising money to finance a business or start-up is a challenge. You might want to look at other resources for help in this matter.

Below I've listed "4 Tips to Get Your Business Growing!"

1. Borrow from family & friends

- Loans from family and friends is a great way to finance a start-up. Getting these private business loans are a win win situation. Often, they have an interest rate that's 2 percent to 3 percent lower than the market rate (which benefits you) and 1 percent to 2 percent higher than the high yield savings rate (which benefits them). Banks today are charging more for loans to you and paying lower interest to depositors. If you're thinking of getting a loan from a bank, be very selective in who you decide to do business with.

Start your own business online today with IncomeShops.

2. Borrow from yourself

- Many entrepreneurs rely on their own savings for about 30-40 percent of their initial start-up funding. Make a budget and stick to it. Once your business generates enough revenue at the level of success you desire then you can pay yourself back. Now doesn't that sound lovely? :)

3. Borrow online

- There are many web based small-business financing alternatives. Grow your business in just minutes with Lendio. Once you've completed your profile you'll be able to see lenders who are interested in working with you and your small business. Also check out EliteCashWire.com an advertising agency only, not a financial institution or lender. This site will match you with the best cash advance lender based on your application. There are many web based lenders to choose. As always, when deciding on business matters, do a BBB (better business bureau) check on each business deal and decide which will benefit you and your business the most. Do your research!

4. Borrow from patient people

- Think twice before taking a debt that needs to be repaid immediately. In a start-up, it is difficult to forecast the future revenue. Therefore, short term loans are risky during these uncertain times. Within your business network, find supporters that are willing to provide a grace period on repayment terms.

A business start-up today is a good idea but recognize it will take extra effort in your part to raise money in the months ahead. Please be prepared and ready to work hard to achieve and enjoy all the fruits of your labor.

Need business cards, brochures, flyers and copy paper for your start-up then see the deals PGprint.com is offering this month!

Now it's your turn. How do you get your business growing? Share your comments below. Thank you!

Best of luck in your business endeavors. :)

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of a Latina Mom Blog. She is also owner at BooksAboutMe. For additional powerful business articles and Internet marketing tips for maintaining a lucrative business sign up for her newsletter below!

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Sep 3, 2014

Doc Knows Best! Disney Doc McStuffins School of Medicine

What an adorable DVD of Disney Doc McStuffins School of Medicine.

My daughter absolutely LOVES Doc McStuffins. She really enjoyed the 5 song-tastic episodes about staying happy and healthy, whether you're a girl, a boy...or a toy! She learned a lot from this awesome DVD :).

Doc McStuffins shares the fun as she teaches the toys to patch themselves up when they're down and shows them how visiting the dentist, seeing an optometrist and even getting an X-ray can work wonders! Banish the blurries as you help Professor Hootsburgh choose the perfect pair of glasses, get soccer star Johnny Foosball back in the game, and fix a friendly bath-time shark's cracked tooth. Then, when Doc sprains her ankle, join the toys as they rush to her rescue. But don't worry - with rest, patience, and plenty of cuddles, she's back on her feet before you can say "The Doc is In!"

The episodes include:

1. Chilly Gets Chilly/Through The Reading Glasses

2. Disco Dress Up Daisy/The Glider Brothers

3. Celestial Celeste/Run Doc Run!

4. Hallie's Happy Birthday/Shark-Style Tootache

5. Think Pink/You Foose, You Lose

My daughter also enjoyed the FREE Doc Dress-Up Play Set inside...what a cool surprise!

Disney Jr. is releasing Doc Mcstuffins: School of Medicine on DVD on September 9th!

Aug 28, 2014

Giveaway ~ Neutrogena® Sunscreen Products

Neutrogena Sunsreen Products

***This GIVEAWAY is Now Closed***

NEUTROGENA® BEACH DEFENSE® SUNSCREEN Developed for the beach’s intense sun yet powerful enough to protect you and your family anywhere .

PRODUCT OVERVIEW:

Neutrogena®, the #1 dermatologist recommended suncare brand, knows that beach days are meant to be carefree—free from sunburns and protection from harmful UV rays. That’s why the NEUTROGENA® BEACH DEFENSE® Sunscreens are made large enough for face and body usage for the whole family and powerful enough to protect them from the sun’s most damaging effects.

One factor that affects the permeability of the skin’s barrier, making skin more susceptible to UV rays, is prolonged contact of the skin with water in the pool, at the beach, or simply by prolonged sweating. The Neutrogena® Beach Defense™ Sunscreen line formulated with HELIOPLEX® Technology forms a broad spectrum UVA and UVB protective barrier that is clinically proven to help skin defend against harsh summer elements. Ideal for active families, the NEUTROGENA® BEACH DEFENSE® Sunscreen line includes large spray and lotion forms that absorb quickly into face and body, without the greasy residue that you may feel when using some other sunscreens. Now, Neutrogena® introduces the same superior protection in a stick sunscreen form, suitable for both face and body, for a no-mess and no-fuss application.

Neutrogena Beach Defense Broad Spectrum SPF50+NEW! NEUTROGENA® BEACH DEFENSE® Stick Sunscreen Broad Spectrum SPF 50+

  • Unique wide-faced stick is ideal for both face and body
  • No messy hands required – great for on-the-go protection throughout the day
  • Formulated with HELIOPLEX® Technology, a breadth of stabilizing sunscreen technologies that deliver superior protection from UVA/UVB protection
  • Clean, lightweight, non-greasy feel
  • Suggested Retail Price SPF 50+: $9.99 / 1.5oz

NEUTROGENA® ULTRA SHEER® SUNSCREEN The protection you’ll love to wear.

PRODUCT OVERVIEW:

NEUTROGENA® ULTRA SHEER® sunscreens offer superior sun protection and skincare benefits in one elegant formulation. The NEUTROGENA® heralded Dry-Touch technology instantly absorbs excess oils and leaves skin feeling soft, clean and fresh—never greasy or ghostly white. What’s more, the sunscreen is non-comedogenic and water and sweat-resistant, so it won’t clog pores and run into eyes. Dermatologists love to recommend NEUTROGENA® ULTRA SHEER® sunscreens with HELIOPLEX® Technology because they help enforce better usage compliance from their patients, due to the formulas’ superior aesthetics.

This may well be one of the many reasons why NEUTROGENA® is the #1 Dermatologist recommended suncare brand! Now, Neutrogena® introduces the new ULTRA SHEER® Sunscreen Stick, providing superior sun protection in a convenient, no-mess stick. The stick never feels sticky or greasy and layers on invisibly—great for on-the-go protection through the day.

NEW!  NEUTROGENA® ULTRA SHEER Stick Sunscreen Broad Spectrum SPF 70

NEW! NEUTROGENA® ULTRA SHEER

  • Stick Sunscreen Broad Spectrum SPF 70
  • Unique wide-faced stick is ideal for both face and body
  • No messy hands required
  • Formulated with HELIOPLEX® Technology, a breadth of stabilizing sunscreen technologies that deliver superior protection from UVA/UVB protection
  • Water and sweat resistant
  • Clean, lightweight, non-greasy feel
  • Suggested Retail Price SPF 70: $9.99 1.5oz

These products are valued at $19.98

** How do I get my hands on these FREE products you ask?

My Fashion E-Mall blog is giving away one (1) FREE product(s) to a lucky winner! To participate, please follow the rules below…

RULES: Please provide the answer to the following question: What year was Neutrogena® founded? Also, tell me in the body of the email text why YOU should be the winner of these two fabulous products. Please submit your entry to mailto:scolon1@bellsouth.net

I will announce the WINNER here at “My Fashion E-mall Blog” and also via my social media sites.

If YOU win, I will communicate with you via email for your address information to send your FREE product(s)! There can ONLY be one (1) winner, so please hurry no exceptions! Offer ends September 1st 2014.

***A total GIVEAWAY value kit worth $19.98 yours FREE just for participating.

Good luck!

Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and The Biz Buzz of a Latina Mom. She is also business owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above or below.

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Photo Credit: Neutrogena®/C-Com Group

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