Jan 27, 2016

Discover How to Reconnect With Your Current Customer Base

Discover How to Reconnect

We as business owners tend to create sales by looking for new customers. Often times, we fail to talk to our existing customers who are our free resources for creating additional profits to our businesses.

Below, I've written this article to discover how to reconnect with your current customer base using the following tips:

Keep the lines of communication open

The most important tool in dealing with your customer base is communication. You need to let your customer base know how much they are appreciated. Once they have ordered from you, you have overcome the biggest obstacle of getting that order. The next step is to offer them additional opportunities to purchase from you again and again.

Keeping the lines of communication open is important to a successful business. You might consider offering them a 10-15% discount on their next order, FREE shipping and/or next day delivery. Develop a solid marketing plan that makes sense to your business needs but also allow your customers to get to know you as a reliable and trustworthy person.

lines of communication open

Repeat buyers

If you offer a product package that is upgraded, such as an eBook, or a same product offered at a different price, let your current customer base know. This is an excellent opportunity to create more sales and profits for you. Provide a product value that will benefit and influence your customer's purchasing power. Remember, the incentive is to offer them the benefit first then follow up with the sales pitch. This tactic should generate repeat buyers since they know what your product/service can do for them.


Marketing materials

Consider and develop your marketing materials by deciding on price, special offers, and how you are going to deliver it to your customer base. For example, write your special offers and sales material on your flyers, email campaigns, website, blog(s), and social media network. You want to be flexible and try a few different methods of marketing to find out which one is successful for your business.


Stay reconnected

Reconnecting with customers who you've sold to before may be intimidating at first. However, ease into this process in a professional and tactful manner. Follow them on their social media sites and introduce yourself.

Ask questions by creating a survey to find out how they have benefited from their initial order of your products/services. This method is a great way to get testimonials. Don't be afraid to talk to your customers. Get to know their likes and dislikes. Do whatever is necessary to stay connected. If you build a good relationship with your current customer base, they will become customers for life. When you reconnect and recapture this type of information, your profit margins will increase significantly.


Value their time

Customers are too busy to reach out sometimes and a simple email/call to re-acquaint yourself with them is all it takes. Figure out the best times to reconnect and appreciate and value their time.

Keep in mind that your current customers will spread the word about your business to their friends and family so it's important to be sincere in your approach.

The Holidays are coming up fast. NOW is the time to reconnect with your current customers. Create a strategic plan by implementing the above tips and you're off to a great start! :)

Will you discover how to reconnect with your current customer base today? Please share by leaving your comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.


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Jan 17, 2016

5 Social Media Networking Tips for Business

5 Social Media Networking Tips for Business

Are you using the following 5 social media networking tips for business? If not, please get started as soon as possible.

If you own a business, networking is a must!

Networking is meeting people and having the ability to tell them who you are and what you do in a precise and interesting manner.

Networking is referring people with a need to other reliable people and businesses. It is unselfishly helping others while you actively promote and meet new potential clients and contacts. It is a network of people who refer you and vice versa. It is a way to help other people as well as others helping you succeed.

In networking, what goes around, comes around. Try not to network for purely selfish reasons, it will show, and the results will be far less effective.

Your networking success will be enhanced if you enjoy people and do not have any reservations about expressing yourself. By networking you can meet fascinating and interesting people.

Introduce yourself and tell others what your specialty in business is. Make friends and help one another. Network group members usually turn to each other when they require information or products and/or services.

So how is networking good for business? Let's take a look at how you can leverage the 5 Social Media Networking Tips for Business below:

1. Have you Google searched your name?

Do a Google search of your name (biz name) and see how you come up. Do you have your Google+ page complete with your profile set up so someone searching Google can find you? Make sure you link your Google+ page to your other social media profile/pages.

search on google

2. How about Facebook & Twitter?

You want to be found on different social media platforms so viewers can connect with you. Mind you, some social media sites work better then others. Only you can determine which of these popular social media platforms work best for your business. Run an a/b test on your website and see which of these networks bring you the most traffic and then work harder to keep that traffic flowing.


3. Do you have a YouTube account?

The reason you should have a YouTube account is because it is the second highest ranked search engine behind Google (who owns YouTube)! Plus, YouTube is FREE! Remember, your prospective new visitor/client may be someone who searches YouTube for information. Are you there to be found or will they go to your competition who most likely already is on YouTube?


4. Do you have a blog?

If you have a blog (highly recommended), always drive your viewers back to your blog, your brand and your hub. From within your blog, list your social media networks for additional connection and exposure.


5. Is your business verified on Pinterest?

Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and so much more. Pinterest is one of the top 10 largest social network services and has approximately 11.7 million unique users and growing. You definitely want to part of that crowd!


The goal is to get network visibility which allows you to be seen in many places and talked about everywhere especially through social media platforms.

What about you? Are you using the above 5 Social Media Networking Tips for Business? Let us know in the comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of a Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below.



If you liked this article post, please share it with a friend or two by clicking on the social media icons below. Thank you!

Jan 13, 2016

Infographic Marketing via Facebook or Google Adwords

Infographic Marketing via Facebook or Google Adwords

Check out the following Infographic - Facebook marketing vs. Google Adwords features the differences between Pay models, targeting capabilities, ad design, cost to pay, conversion, targeting used for, keywords, likes, demo, Avg cost, demographics, internal/external destination URL, purchase intent and sales cycle and revenue.

Facebook Marketing vs Google Adwords #infographic

Which of the two social media platforms above - Infographic Marketing via Facebook or Google Adwords would you use for your business marketing needs? Please share your comments below.

Jan 6, 2016

Premium Domain Names

You will need to take many things into consideration when you are going to start your own online business. This is not the sort of undertaking you will be able to perform over the course of a weekend. Because of this, you will need to put together a plan that will ensure that you do not forget any important details that could come back to haunt you later. One of the details that you must give some serious thought to involves deciding what your domain name will be. Why is a domain name important? Here are a few of the reasons how your choice of a domain name can have a drastic impact on your business.

1. It is part of creating your brand

Creating a recognizable brand is an essential part of starting a new business. Remember, the general public does not know who you are yet. Therefore, you need to make sure the name of your company is easily remembered by consumers everywhere. The domain name that you choose will go a long way towards doing that. This is why experts in the world of online business often recommend that people choose a short domain name that is easy to spell. This will make it more likely that people will be able to remember it if they only hear or see it once. The trick is to make your domain name as memorable as possible. This is not always as easy as it might seem.

2. It determines how easily people will be able to find you

You want your site to be as easy as possible for the public to access. You want them to be able to type in your site's domain name quickly when they want to buy an item that you sell. Speed is everything in today's very competitive online business world. Every second counts when it comes to a person being able to find a specific product or service. This means that your site will attract many more visitors if the domain name is easy for them to type without misspelling it. Google can help to correct some spelling mistakes if the person is close to the actual spelling of your domain name. However, it is always better if you do not need to rely on Google or any other search engine to put people on the right path. You can register some premium domain names right now.

3. It sets you apart from the competition

One of the hardest things for new businesses to do when they are first starting out is to make a name for themselves. The older companies have been established for many years. How can a new business go about setting itself apart from companies that the public has grown up with and known all of their lives? Creating a catchy and unique domain name that is totally different than the names of your competitors will be your first step on the way to becoming a memorable company.

Dec 30, 2015

5 Basic Tips to An Effective Affiliate Marketing Campaign

5 Basic Tips to An Effective Affiliate Marketing Campaign

Affiliate marketing is the practice of promoting product(s) for someone else. By promoting affiliate products, you earn commissions for your work. This brings me to the following article: 5 Basic Tips to An Effective Affiliate Marketing Campaign.

When a partnership is established, you are known as an affiliate marketer and the seller is called a merchant. Some affiliates and merchants work with each other directly, but there are also affiliates who sign up and promote products from within a larger network. The beauty of promoting other peoples product(s) is that you don't personally have to carry inventory.

1. Making money with affiliate marketing

When you sign up with a merchant, you will be given a special code that you can add to your website. This code helps create either text links, banner ads, or widgets that point to the merchant's product website. Once installed into your site, a user clicks on the link, completes a transaction and you will earn a commission.


2. How much can I earn as an affiliate marketer?

The affiliate marketing earning potential is unlimited. Earning affiliate commissions depend on the type of merchant and product(s) you market to your audience. If you simply put some links to Amazon, you may find that you earn enough to pay your hosting fees or an occasional book or movie. However, if you decide to make affiliate marketing a full-time job, you want to sign up with bigger profitable niches by building a successful website that gets enough traffic to earn you reasonable commissions.


3.Which niche is best?

Affiliate programs, from travel, fashion, shopping, health etc. are popular. Many of these affiliate merchants pay on a percentage basis but also per click, per lead and per sale.

The best niches to choose from are those you are comfortable promoting; especially of products you've tried yourself. The goal is to to work hard by providing not only affiliate links throughout your site, but quality based content that can eventually lead to your affiliate product.

4. Do I need a website to promote affiliate marketing?

As an affiliate marketer, you need lots of traffic to be able to convert it into sales. There are many people who are using different methods without having a website to market their affiliate products. Personally, I think that having a website can help boost your income. So, this area is a personal choice. You may decide what works best for your own affiliate marketing campaign(s).


5. What are the best affiliate marketing networks to join?

Although, there are many affiliate marketing networks out there you can choose to join - below I'll list the main ones I use and have success with:

So there you have it! Now, I'll turn it over to you. Are you using the above 5 basic tips to an effective affiliate marketing campaign? Can you share additional successful networks you've used? Please share by leaving your comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.


If you liked this powerful business marketing article, please share it with a friend or two by clicking on the social media icons below. Thank you!

Dec 6, 2015

Check Available Domain Names for Your Business

The world is an exciting place to live in these days. There are so many wonderful types of technology that make the lives of people much easier than they were years ago. Technology has revolutionized the way people play games, consume entertainment, pay bills, conduct business and receive medical treatment. The Internet has opened the doors to so many different things. There is no question that it is one of the most important inventions in the history of the planet. One of the reasons for this is the fact that it was enabled many different businesses to exist in the cyber world. Here are several reasons to start your own online business.

1. Quit the job that you hate

There are millions of people who absolutely hate what they do for a living. They hate their low salary and the job itself. There is a way out if you fall into this category. Starting your own online business means that you never have to go to that job and deal with your horrible boss ever again. There is no reason to go through your life dreading your drive to work each morning. You should love what you do. Your job should make you satisfied that you are making a positive contribution to the world. It is time to do something else if you are not feeling this way. Life is too short to spend it slaving away at a job you hate that provides you with no satisfaction whatsoever.

2. Increase your income

One of the main reasons that people hate their job is because of the meager salary it pays them. There is something else you can try if you want to earn more. The problem with being a salaried employee is that there is a maximum you can earn. This is true no matter how many hours you work. Ideally, you should strive to find a job that does not put a cap on your earning potential. Operating your own online business gives you the opportunity for limitless earning potential. People who devote more time to their business will naturally earn more than those who do not. You will continue to earn more as your business keeps increasing in size. Check available domain names by going to http://www.register.com/whois.rcmx.

3. More time for your personal life

Running your own online business will allow you to work from home. This means you will be able to spend more time living your life and less time working. You can spend more quality time with your children. Working from home will also put an end to those terrible commutes to and from work during rush hour. You will be able to be your own boss and make your own schedule. Take as much vacation time as you want. Basically, you will be able to control your own destiny. Spend your time doing the things that truly matter to you instead of being stuck inside of a cubicle for 40 hours every week.

Check available domain names: http://www.register.com/whois.rcmx