May 2, 2016

5 Ways to Make a YouTube Video Work For eCommerce

The Internet provides a platform for people to make money in a large number of ways. One of the more popular methods is maintaining an eCommerce site. Essentially, it's like having a retail shop without the vast investments or high overhead costs. According to statistics, most of these businesses will fail inside the first four years. However, you can avoid becoming part of this statistic with proper marketing. YouTube can provide that system if it's used correctly.

Demonstrate the Products

Showing viewers how to properly use a product can be instrumental in securing sales through your website shopping cart. You could also create content centered around other things the product can be used for. What this does is show people why they should want your items. It's the same method advertisers use on television, only you have the ability to interact with the audience directly in order to develop a fan base. Since the majority of fans of a brand will make future purchases, this could be quite beneficial.

Keywords and Tags

Make sure you use keywords and tags appropriately. You want these to match your product and what the video is about. YouTube isn't the only location that crawls the description of the video for certain words. Google itself often shows video content related to a search, which can double your brand's exposure.

Be Engaging

Some of the best videos are those that seem less like commercials and more like information. This is part of the reason why infomercials were so popular and effective in the late 1900s. Adding a bit of entertainment to your productions may also contribute to engage the target audience. Even if they don't buy something from your eCommerce site, they can share the video with someone who will on social media when they enjoy the content.

The Intro

People are more likely to connect with a business through a well-designed intro. These short, five to 10 second clips can become just as much a part of the brand as the products themselves. There are many places on the Internet you can buy three-dimensional and professional intros for less than $20. All you would need to do is place the video file in front of the content you create before uploading it to YouTube.

Don't Forget the Links

Include links to your website in the video's description. Also, mention that viewers can buy the product from your site while displaying your site's URL. This is the video version of a "call-to-action." Including these have been known to increase the chances of someone visiting the site while improving sales. You can't expect someone watching your YouTube video to buy something if you don't show them where to go.

YouTube experiences millions of viewers each day. According to the site's traffic, it has surpassed cable television in terms of activity for those between the ages of 18 and 45. With properly designed and optimized content, you could increase traffic to your eCommerce site while enhancing your online reputation. Include video marketing in your campaigns and reap the benefits of engaging a larger target audience.

Apr 28, 2016

The Definition of Online Marketing in 5 Easy Steps

The Definition of Online Marketing in 5 Easy Steps

What is online marketing? Online marketing refers to advertising on the Web. This article will break down the definition of online marketing in 5 easy steps.

1. Content marketing

Content marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. With content marketing, brands become publishers. It requires marketers to think as publishers. As a publisher you want to learn 3 tips on how to improve your content marketing by asking yourself the following questions:

  • “Who is my audience?”
  • “How can I help them achieve their goals?”
  • “How can I make my content sticky?”

Content marketing is crucial if you want to be successful at Internet marketing. People who are searching for your particular niche will locate your business via your content marketing efforts. Your content should be informative and interesting and help drive people to your website. Content marketing can also help boost your search engine ranking.

It is important that your content be well-written and grammatically correct. A well written article should provide real information that people will find helpful, interesting and entertaining. Keywords are very important and should be used sparingly. If writing isn't your thing, there are services out there that will create content for you.

2. Social media marketing

Social media marketing can help promote your site and bring in traffic. These consumers hold the strength and the power in their words and what they communicate to others about your niche. Community websites have increased the efficiency in the way that we communicate to one another. The popularity of a product through demographics and online social network websites trigger what most marketers refer to as “social media buzz”, which can indisputably boost a company’s profile and profit overnight. Make sure to create an appealing profile and post interesting content and videos on a regular basis. Always engage and network for additional exposure to your business.

3. SEO

Search engine optimization is a very crucial part of online marketing. You can learn how to do this yourself or hire a professional SEO company to help you out. Remember, with quality content, effective link building, guest posting and appropriate keywords, any company can make a good mark online and start reaching millions of viewers accessing the first few pages of different search engines. It is also important to be aware of the audience you are catering too by using the right language style in your articles.

4. Pay-Per-Click advertising

PPC advertising can also work nicely in bringing website traffic. You can start with a small budget, or you can spend a little more it's really up to you and your business goals.

If you want to save money, then you should be concentrating on how to target your online marketing goals with the following in mind:

  • Search engine friendly design
  • Social media marketing
  • SEO report/Audit
  • Google Adwords
  • Link building
  • Pay per click advertising
  • Blogs
  • Site usability (which increases your conversion rates)

5. Networking

Networking techniques via social media, forums, groups etc., is a great way to make your online marketing campaign a success. Social sharing and making valuable connections with people can help establish you as a trusted expert in your field. Your networking success will be enhanced if you enjoy people and do not have any reservations about expressing yourself honestly. By networking you can meet fascinating and interesting people.

I hope the definition of online marketing in 5 easy steps above will ease the overwhelming feeling we all get when trying to run a successful business.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog.

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Apr 20, 2016

Infographic 120 Ways to Promote Your Blog

Infographic 120 Ways to Promote Your Blog

Now that you've learned the 6 Simple Tips on How to Make Your Blog Skills Marketable; the following Infographic 120 Ways to Promote Your Blog is filled with additional ideas to keep you busy for awhile ;-)

Promote Your Blog With The Following:

120 Ways to Promote Your Blog

Guest Infographic by Digital Philippines

Will you be using the above marketing Infographic 120 Ways to Promote Your Blog? Please leave your comment(s) below.

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Apr 14, 2016

6 Simple Tips on How to Make Your Blog Skills Marketable

6 Simple Tips on How to Make Your Blog Skills Marketable

Having the right type of skills to market a blog is essential to your blogs success.

Sometimes, many of those skills require a monetary investment; that let's face it we simply can’t keep up with. Ads and pay per click options can get expensive and are out of reach at times. So there has to be a simpler way to market your blog.

The following business article will teach you the 6 simple tips on how to make your blog skills marketable:

1. Get a niche

Marketing without having a niche is a waste of time. It's important to pick one topic for your blog's theme. You should know the type of audience to target. Without selecting a specific niche for your blog, your marketing efforts will not see any real results because you are not aiming at anything in particular.

Select a niche that will allow you to provide your expertise and then focus on the right demographic.

2. Market research

Market research allows you to see what people are searching for on search engines and other social media sites. Find out what are the questions people need answers too. Can you provide them with the information they are seeking? By focusing on the big search items in your blog’s niche you can narrow in on what you want to blog about and make sure it is relevant to your audience.

3. Use keywords

Proper keyword placement is almost always at the core of any successful blog marketing strategy. When people search keywords on the Internet they’re expecting to find information directly related to the words they are searching on. When your blog provides these type of keywords, your blog will appear in the search engines. Keywords should add value to your content by describing and reflecting the core of your message.

Do not over stuff your content, allow it to flow easily. Keep it balanced and do not go overboard.

4. Good content

You should always strive to offer your readers good quality content. Your blogging skills should provide information that is beneficial to your readers. A well written (300-500 words) article with solid helpful tips can see a gradual rise in marketability. It’s important to hone your efforts on creating real content value while also being unique and setting yourself apart from all the rest.

5. Title well

Your blog post title is often the first thing a potential reader sees. Search engines also rank your post based on its title. Therefore, a title is very important to your blogs success as well.

Use relevant key words in your title for SEO (search engine optimization) ranking. Make your blog post titles attractive by grabbing your readers attention. Use a lot of high impact ‘call to action’ words to get your customers to respond. Make it easy for your visitors to comment and post their opinions whether they agree or disagree with the article's title content. Acknowledge and respond promptly to your visitors’ comments.

Use numbers in blog post titles. List posts give readers a sense of how long the post is before they commit to reading it. Let readers know what to expect.

6. Get links

Another way to raise your ranking on search engines and also drive more organic traffic to your blog is to get good, high quality links. There are many ways to do this, and paying someone to link back to your site should not be one of them. You want links that compliment the niche of your websites’ brand.

What are the best ways to get links?

  • Blog commenting is one of easiest ways to get links to your website. Search for blogs that are related to your niche and comment on them. It is important to only leave comments on blogs that are do-follow, otherwise the link will not count. Your comments should add value to the discussion. Don’t say something like “Great Post”, webmasters will consider that as spam and will delete it.

  • Article marketing is also a great way to build links to your website. Write a few articles and submit them to various article directories. Remember and insert your website link into the bio section located under every article. Become a smarter article marketer and check out the Scribe Content Library.

  • Many blogs and websites need new content on a regular basis. If you enjoy writing, many of them will utilize guest posts to create content. You will write a quality article for them and they will post it on their site. In return, the article will have one or two links to your own website. You can also monetize your own written work as there are people waiting to buy information. Someone wants to buy your knowledge in every niche, in every area of interest and for every target market. Shouldn’t you get something ready for them to buy?

  • Utilizing social media such as Facebook, Twitter and Pinterest can quickly increase the amount of links coming into your site. You only need to get a few re-tweets to quickly see an increase in traffic and links to your site. There are a number of additional techniques that can be used to build links to your website. The goal is to find effective methods that will help YOUR blog grow.

  • Join blog carnivals (A blog owner hosts a party online and invites other bloggers to participate by writing on the same topic and linking back to the main host site) and offer your services to charities for a link on their sites. These 6 simple tips on how to make your blog skills marketable are just a few ways to do so.

Any blogger can follow these simple 6 tips on how to make your blog skills marketable. Let us know in the comments if you agree with the above.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog.

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Apr 2, 2016

3 Email Marketing Campaign Services

Marketing is one of the things that you will need to make a top priority in order for your online business to catch on. All businesses need to promote themselves to make sure they are constantly attracting new customers. This is even true when it comes to established companies that have been around for many years. However, it is imperative that you get the word out about your new online business if you are just starting out and you have no customer base. Fortunately, there are many ways you can go about marketing your online business. There are many factors that will help you determine the methods that you choose. Here are some of the best ways to market your site.

1. Social media

Facebook and Twitter have changed the world in ways that few people could have every dreamed possible a decade ago. These two sites are now used by an enormous amount of people around the globe. It has reached a point where companies that do not have a Facebook account are not taken seriously by the general public. The use of social media has basically become a mandatory part of doing business in the world today. This is true regardless of the industry that your company is involved in. Social media is a great way to market your site when you are low on cash. Most businesses do not have a lot of money to invest in advertising when they are just starting out. Facebook, Twitter and other social media sites are totally free to use. You can even open multiple accounts for free if you have more than one business that you are operating. You will then have the ability to speak directly to people in your target demographic. You can even contact people in a different country if you planning on entering a foreign market.

2. Email

Email is something that a large amount of people use every day of their lives. Therefore, it is an enormously valuable resource that you should try to tap into. It is yet another effective marketing tool that is totally free to use. There are many companies that provide email marketing campaign services for businesses of all sizes. These companies are experts when it comes to writing emails that will compel the reader to check out your site and find out more about your online business. You might be tempted to try an email campaign on your own. However, it would be better to have a more experienced person handle your email campaign in order to get the best results possible.

3. Search Engine Optimization (SEO)

You might have wondered how certain companies repeatedly appear at or near the top of the search rankings. This is done by using a process called SEO. This involves the use of specific words and phrases that the search engines look for when specific items are searched for. You will get more visitors to your site if it is ranked very high. Therefore, it would be wise to utilize SEO via our email marketing campaign services mentioned above.

Mar 21, 2016

How I Use Instagram To Share My Blog Posts

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Now that you've re-purposed your old archived blog articles, it's time to promote them.
Writing a blog post and hitting the publish button should NOT be the only thing you do when you finish an article. Once your article is published, you should promote the heck out of it starting with all of your social networking sites.

Anyone who follows me on my blog knows that I can also be found on some of the most popular social media sites. For the past 7 months, I've decided to check out Instagram. Not only do I use Instagram to post personal pictures of my life and meaningful quotes that motivate me, but also to share my blog post articles.

As a blogger who loves to write and share tips on business marketing, I thought Instagram would be a perfect fit to introduce my brand, gain interest, and additional traffic. This article will show you how I use Instagram to share my blog posts so that in the event you ever decide to do the same with your own articles, you'll have a good reference to come back to.

What is Instagram?

Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables users to share their own pictures and videos on a variety of social networking platforms, which include Facebook, Twitter, Tumblr and Flickr.

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Create a profile

The first step to using Instagram is to download it to your iOS or Android device. Once downloaded, I signed up for an Instagram account. I went into the edit profile section and filled out all of the necessary information such as name, email, phone number (optional), sex, and bio. In this section, you can also change your password, select badges to insert into your site and there is a log out option as well. This is the area where you want to include who you are and what you have to offer.

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Bio/Develop your brand

The bio section of Instagram is where you want to tell users a little bit about yourself and your brand. In this section, I listed my title, my twitter handle, and my business and blog sites. I also added a couple of cute emoji(s). However, your Instagram bio cannot exceed 150 characters. Creativity is key so that you can attract readers and followers. Your Instagram username cannot exceed 30 characters. When coming up with your username, aim for uniqueness; keep it short, sweet and simple!

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Since Instagram is a photo and video sharing platform, I've developed my brand by using images to represent my articles. For instance, the following image (below) is connected to a post I wrote 2 weeks ago. This public domain image had the blog title added onto it. Within the comment area (to the right), I wrote (hashtag) #NewBlogPost, the article title, and the URL of the article. Please keep in mind the only place on Instagram where you can post a clickable URL link is in your bio section; but I happen to include it in the comment area as well.
IMPORTANT TIP ~ Make sure any pictures you use online are public domain, unless you ask permission to use it from the creator!
This image post "5 Basic Tips to An Effective Affiliate Marketing Campaign" received 28 likes. Now that might not seem like a lot, but it tells me that people are interested in affiliate marketing. Therefore, I will be posting a follow up article in the near future as well. So, even though I might have a new article image posted this week on Instagram, this particular article image (below) can continue to be LIKED by people who are viewing my Instagram page. Also, it's essential to incorporate personality into your Instagram posts. This will help your followers get to know who YOU are as an individual.

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Here's another article I posted on Instagram "5 Tips to Define Home-Based Business Success" that received 55 likes. Again, this tells me people are interested in the home based business niche.

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Traffic

We ALL want traffic. Since Instagram only allows me to post a link on my bio, it is important to make sure that my link goes to the page I want it to go. For instance, if your home page lists your most current article, then you can just add your site's link to your website URL in the bio area (only if you're sure you wont be posting anything else any time soon). However, since I update my blog at least twice a week, I list the URL on the comment area (even if it's not a clickable link) as well. I do this so that the visitor will always have a link to refer back to within that particular image article post. You can also add the link to your image and in the comments area let your readers know that is the link to the article's location. Using these techniques can create traffic to your blog.

Even though Facebook and Google+ are my number 1 and 2 sources of traffic back to my blog, I'd be delighted to include Instagram to this list as well. We shall see! ;-)

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Creating images

I use picmonkey to edit my photos plus pixabay and lifeofpix (both public domain image sites) to find pics for my blog posts. I then customize the image by adding article text. Instagram's image sizes are 640px by 640px and on July 2015 switched to 1080px by 1080px so you can now post full-size landscape and portrait photos on Instagram; which I'm personally going to start using on my own blog image articles.

The power of hashtags (#)

Notice on my Instagram's comment section (photo image below), I have several hashtags placed. Hashtags are used to identify messages on a specific topic. Nowadays, hashtags are used on social media sites like Twitter, Pinterest, Google+, YouTube and even Facebook.

To understand hashtags and their purpose, learn how relevant they are to use. A hashtag (#) is a powerful tool that will help you engage your target audience and increase your brand awareness. It is basically a keyword and/or phrase that makes the content of your post accessible to all people with similar interests, even if they’re not your followers or fans. For instance, the hashtag #blogpost on the comments area of the images posted on Instagram (photo image above & below) will appear as clickable links. When someone clicks on any one of them, it will display a real-time live feed of every other post tagged with the same hashtag. In this example there are 380,530 posts using the hashtag #blogpost. Are you starting to see the impact and necessity of using Hashtags?

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Assuming your social media profile on Instagram (or any other social media site for that matter) is public, using hashtags will make your posts visible to basically anyone who shares your interest. Your posts are no longer limited to just your followers; your content is now available to all other users with similar hashtags. The outreach can greatly broaden that of your social media posts to thousands of potential followers, fans, or customers by choosing the right hashtag (#). Check out https://tagboard.com/ to search, select and display popular hashtags to use.

Instagram in a nutshell

Currently Instagram has 300 million people using its photo app every month, with 70% of them coming from outside the US. Need I say more? That PROVES its popularity! I like to think of Instagram as a way to generate interest to an audience I'm trying to reach as part of my social media marketing goals. A great platform to engage and learn from other creative like minded individuals.

If you decide to experiment with Instagram on your own time, be sure to track your results and use them to improve your overall goal. This includes factors like knowing the times of day you post, frequency of posts, the hashtags you use, your article caption(s) and your calls-to-action. All of these elements play a BIG factor in whether to use Instagram at all.

My goal for joining Instagram is to generate additional interest for my blog by introducing and sharing new ideas that can be beneficial. Pretty much the same reason I network with other social media sites but this time, it's on a more visual, video mobile sharing platform level.

I hope this article provides you with an insight into Instagram. If you ever consider signing up for an Instagram account, the links and strategies above are a great starting point.

Are you currently on Instagram or have considered Instagram for your personal/business use? Please share in the comments below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter.
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