May 18, 2016

Excited About My Influenster Supermom Voxbox

What a pleasant surprise in my mail box today. I just received the supermom voxbox by Influenster:

I especially enjoyed the Palmolive dish soap. I usually use my dish washer to clean my dishes but with this Palmolive dish soap, I don't mind washing the dishes by hand. My hands feel so soft plus the baking soda and lime ingredient gets dirt out quickly.

A satisfied mompreneur!

Thanks Influenster!

May 12, 2016

Are Business Flyers Really That Effective Anymore

Are Business Flyers Really That Effective Anymore

Flyer printing remains something that's still a force to be reckoned with when it comes to marketing a business. High quality flyers produce the best possible results. So the question remains, are business flyers really that effective anymore?

Creating effective business flyers

Flyers are a great way to solicit your business. Although the return of people actually seeing your advertising is lower then other advertising avenues, this is a cost effective method. You should advertise in flyers around seasonal peaks and ebbs. Choosing the right time to place an ad on flyers is important if you want to get a higher exposure rate. Flyers can be designed on your computer or at a printer location. Distribute them to specific areas which you’ve identified as potential business. Remember to monitor the response rate of flyer distribution.

Once you have created your flyers, you should hope that your intended recipients will want to read them and act with a sense of urgency. The offer that's presented on your flyer should motivate the recipients to act right away. You can provide various incentives in order to sweeten the pot to a certain degree. You should make it so the incentive is so good that the recipient feels like they would be foolish to throw the flyer away. You also need to pick your recipients wisely in the hopes that they will be receptive to your offer. Try picmonkey today to elevate your creative juices.

Redesigning your old flyers

After your flyers have been around for a while, you should always come up with new designs. If you stick with the same design for too long, you will find that people will stop responding to it. You have to give them something they have never seen before. This could mean that you will have to invest more money in the process, which should seem more worthwhile if you're getting the results that you want out of your marketing efforts.

Expanding your marketing efforts

You should add more marketing techniques into your campaigns in order to increase their effectiveness. A creative business flyer can help sculpt your company by expressing your ideas. Your marketing efforts should also include:

  • Newspaper advertising

Consider placing an ad in the local community paper and don’t forget the classified section. Rates are cheaper for as long as you run the advertisement. Many papers are now hip to home based businesses and have advertising displays which are quite cheap. Check your local community paper for details.

  • Brochures

Brochures that are professionally prepared are invaluable for trade shows, networking events, mailings, promotions and seminars. It should give enough information, but peek the curiosity of obtaining a call from a potential client. Take the time to prepare an informative brochure that is professional and shows you as an expert in your field. Remember to also include your website/blog address in all your brochures.

  • Thank you cards

When you receive business from clients, be sure to acknowledge them by sending a “thank you” card. Offer a discount fee if they recommend you to friends and neighbors and remember to send those referrals a “thank you” card as well. Your efforts will be remembered and before you know it, your business will prosper!

Re-evaluating your marketing campaigns

As your campaigns begin to age, you have to re-evaluate their effectiveness to determine whether there needs to be change. Odds are you will have to dig deep to find new ways to market your company so that it can continue to grow. Some popular companies are capable of relying on their name alone. They don't have to spend too much money on marketing because their customers will buy stuff from them regardless of what they do. However, if you're starting out and are yet to be a household name, you should continue to gain a following by implementing the above marketing approach.

What do you think? Are business flyers really that effective anymore? Please share your comments below!

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog.

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May 2, 2016

5 Ways to Make a YouTube Video Work For eCommerce

The Internet provides a platform for people to make money in a large number of ways. One of the more popular methods is maintaining an eCommerce site. Essentially, it's like having a retail shop without the vast investments or high overhead costs. According to statistics, most of these businesses will fail inside the first four years. However, you can avoid becoming part of this statistic with proper marketing. YouTube can provide that system if it's used correctly.

Demonstrate the Products

Showing viewers how to properly use a product can be instrumental in securing sales through your website shopping cart. You could also create content centered around other things the product can be used for. What this does is show people why they should want your items. It's the same method advertisers use on television, only you have the ability to interact with the audience directly in order to develop a fan base. Since the majority of fans of a brand will make future purchases, this could be quite beneficial.

Keywords and Tags

Make sure you use keywords and tags appropriately. You want these to match your product and what the video is about. YouTube isn't the only location that crawls the description of the video for certain words. Google itself often shows video content related to a search, which can double your brand's exposure.

Be Engaging

Some of the best videos are those that seem less like commercials and more like information. This is part of the reason why infomercials were so popular and effective in the late 1900s. Adding a bit of entertainment to your productions may also contribute to engage the target audience. Even if they don't buy something from your eCommerce site, they can share the video with someone who will on social media when they enjoy the content.

The Intro

People are more likely to connect with a business through a well-designed intro. These short, five to 10 second clips can become just as much a part of the brand as the products themselves. There are many places on the Internet you can buy three-dimensional and professional intros for less than $20. All you would need to do is place the video file in front of the content you create before uploading it to YouTube.

Don't Forget the Links

Include links to your website in the video's description. Also, mention that viewers can buy the product from your site while displaying your site's URL. This is the video version of a "call-to-action." Including these have been known to increase the chances of someone visiting the site while improving sales. You can't expect someone watching your YouTube video to buy something if you don't show them where to go.

YouTube experiences millions of viewers each day. According to the site's traffic, it has surpassed cable television in terms of activity for those between the ages of 18 and 45. With properly designed and optimized content, you could increase traffic to your eCommerce site while enhancing your online reputation. Include video marketing in your campaigns and reap the benefits of engaging a larger target audience.

Apr 28, 2016

The Definition of Online Marketing in 5 Easy Steps

The Definition of Online Marketing in 5 Easy Steps

What is online marketing? Online marketing refers to advertising on the Web. This article will break down the definition of online marketing in 5 easy steps.

1. Content marketing

Content marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. With content marketing, brands become publishers. It requires marketers to think as publishers. As a publisher you want to learn 3 tips on how to improve your content marketing by asking yourself the following questions:

  • “Who is my audience?”
  • “How can I help them achieve their goals?”
  • “How can I make my content sticky?”

Content marketing is crucial if you want to be successful at Internet marketing. People who are searching for your particular niche will locate your business via your content marketing efforts. Your content should be informative and interesting and help drive people to your website. Content marketing can also help boost your search engine ranking.

It is important that your content be well-written and grammatically correct. A well written article should provide real information that people will find helpful, interesting and entertaining. Keywords are very important and should be used sparingly. If writing isn't your thing, there are services out there that will create content for you.

2. Social media marketing

Social media marketing can help promote your site and bring in traffic. These consumers hold the strength and the power in their words and what they communicate to others about your niche. Community websites have increased the efficiency in the way that we communicate to one another. The popularity of a product through demographics and online social network websites trigger what most marketers refer to as “social media buzz”, which can indisputably boost a company’s profile and profit overnight. Make sure to create an appealing profile and post interesting content and videos on a regular basis. Always engage and network for additional exposure to your business.

3. SEO

Search engine optimization is a very crucial part of online marketing. You can learn how to do this yourself or hire a professional SEO company to help you out. Remember, with quality content, effective link building, guest posting and appropriate keywords, any company can make a good mark online and start reaching millions of viewers accessing the first few pages of different search engines. It is also important to be aware of the audience you are catering too by using the right language style in your articles.

4. Pay-Per-Click advertising

PPC advertising can also work nicely in bringing website traffic. You can start with a small budget, or you can spend a little more it's really up to you and your business goals.

If you want to save money, then you should be concentrating on how to target your online marketing goals with the following in mind:

  • Search engine friendly design
  • Social media marketing
  • SEO report/Audit
  • Google Adwords
  • Link building
  • Pay per click advertising
  • Blogs
  • Site usability (which increases your conversion rates)

5. Networking

Networking techniques via social media, forums, groups etc., is a great way to make your online marketing campaign a success. Social sharing and making valuable connections with people can help establish you as a trusted expert in your field. Your networking success will be enhanced if you enjoy people and do not have any reservations about expressing yourself honestly. By networking you can meet fascinating and interesting people.

I hope the definition of online marketing in 5 easy steps above will ease the overwhelming feeling we all get when trying to run a successful business.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog.

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Apr 20, 2016

Infographic 120 Ways to Promote Your Blog

Infographic 120 Ways to Promote Your Blog

Now that you've learned the 6 Simple Tips on How to Make Your Blog Skills Marketable; the following Infographic 120 Ways to Promote Your Blog is filled with additional ideas to keep you busy for awhile ;-)

Promote Your Blog With The Following:

120 Ways to Promote Your Blog

Guest Infographic by Digital Philippines

Will you be using the above marketing Infographic 120 Ways to Promote Your Blog? Please leave your comment(s) below.

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Apr 14, 2016

6 Simple Tips on How to Make Your Blog Skills Marketable

6 Simple Tips on How to Make Your Blog Skills Marketable

Having the right type of skills to market a blog is essential to your blogs success.

Sometimes, many of those skills require a monetary investment; that let's face it we simply can’t keep up with. Ads and pay per click options can get expensive and are out of reach at times. So there has to be a simpler way to market your blog.

The following business article will teach you the 6 simple tips on how to make your blog skills marketable:

1. Get a niche

Marketing without having a niche is a waste of time. It's important to pick one topic for your blog's theme. You should know the type of audience to target. Without selecting a specific niche for your blog, your marketing efforts will not see any real results because you are not aiming at anything in particular.

Select a niche that will allow you to provide your expertise and then focus on the right demographic.

2. Market research

Market research allows you to see what people are searching for on search engines and other social media sites. Find out what are the questions people need answers too. Can you provide them with the information they are seeking? By focusing on the big search items in your blog’s niche you can narrow in on what you want to blog about and make sure it is relevant to your audience.

3. Use keywords

Proper keyword placement is almost always at the core of any successful blog marketing strategy. When people search keywords on the Internet they’re expecting to find information directly related to the words they are searching on. When your blog provides these type of keywords, your blog will appear in the search engines. Keywords should add value to your content by describing and reflecting the core of your message.

Do not over stuff your content, allow it to flow easily. Keep it balanced and do not go overboard.

4. Good content

You should always strive to offer your readers good quality content. Your blogging skills should provide information that is beneficial to your readers. A well written (300-500 words) article with solid helpful tips can see a gradual rise in marketability. It’s important to hone your efforts on creating real content value while also being unique and setting yourself apart from all the rest.

5. Title well

Your blog post title is often the first thing a potential reader sees. Search engines also rank your post based on its title. Therefore, a title is very important to your blogs success as well.

Use relevant key words in your title for SEO (search engine optimization) ranking. Make your blog post titles attractive by grabbing your readers attention. Use a lot of high impact ‘call to action’ words to get your customers to respond. Make it easy for your visitors to comment and post their opinions whether they agree or disagree with the article's title content. Acknowledge and respond promptly to your visitors’ comments.

Use numbers in blog post titles. List posts give readers a sense of how long the post is before they commit to reading it. Let readers know what to expect.

6. Get links

Another way to raise your ranking on search engines and also drive more organic traffic to your blog is to get good, high quality links. There are many ways to do this, and paying someone to link back to your site should not be one of them. You want links that compliment the niche of your websites’ brand.

What are the best ways to get links?

  • Blog commenting is one of easiest ways to get links to your website. Search for blogs that are related to your niche and comment on them. It is important to only leave comments on blogs that are do-follow, otherwise the link will not count. Your comments should add value to the discussion. Don’t say something like “Great Post”, webmasters will consider that as spam and will delete it.

  • Article marketing is also a great way to build links to your website. Write a few articles and submit them to various article directories. Remember and insert your website link into the bio section located under every article. Become a smarter article marketer and check out the Scribe Content Library.

  • Many blogs and websites need new content on a regular basis. If you enjoy writing, many of them will utilize guest posts to create content. You will write a quality article for them and they will post it on their site. In return, the article will have one or two links to your own website. You can also monetize your own written work as there are people waiting to buy information. Someone wants to buy your knowledge in every niche, in every area of interest and for every target market. Shouldn’t you get something ready for them to buy?

  • Utilizing social media such as Facebook, Twitter and Pinterest can quickly increase the amount of links coming into your site. You only need to get a few re-tweets to quickly see an increase in traffic and links to your site. There are a number of additional techniques that can be used to build links to your website. The goal is to find effective methods that will help YOUR blog grow.

  • Join blog carnivals (A blog owner hosts a party online and invites other bloggers to participate by writing on the same topic and linking back to the main host site) and offer your services to charities for a link on their sites. These 6 simple tips on how to make your blog skills marketable are just a few ways to do so.

Any blogger can follow these simple 6 tips on how to make your blog skills marketable. Let us know in the comments if you agree with the above.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog.

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If you liked this business marketing article, please share it with a friend or two by clicking on the social media icons below. Thank you!