I've seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months, of hard dedicated work. However, the excitement doesn't last long when they see that they have yet to make a sale. Not making a sale doesn't cover expenses, and you're not making enough to live on. This happens to a lot of us, especially with a new website. The good news is that there are some steps you can follow to make sure you are doing everything right to maximize your sales, especially for the Holiday. Check out the following 10 Tips to Improve Slow Website Sales:
1. Are your product/services on demand
According to some of my articles throughout this site, you've probably heard a lot about finding your online niche. Your product/service should be able to solve a problem for your customers. That is the most important part of any business to succeed. A tool like WordTracker can help you find what people are searching for online. Another great place to visit is forums. There you can see what people are talking about and what problems they need to solve. Remember, it's important that what you are selling, provides a solution for users.
2. Solve a problem
If you've found the right niche, then you should know what the main problems are. In researching, you should be able to find out what people need to solve their problem, and then offer them your solution. That's the main formula in a nutshell! If your product/service can help solve a problem, that means success for you!
3. Getting enough traffic
In the beginning stages of selling, it's difficult to make a good decision about how effective your sales process is if you haven't had enough traffic to your website. I recommend waiting until you've had at least 1,000 visitors. Anything less and you won't really have enough data to work with. Be patient after all, it is a virtue.
4. Get targeted traffic
It's important to get targeted visitors to your website. Make sure that if you're using pay-per-click advertising, for example, you're bidding only on words that are right for your market niche. If you're selling perfume, you don't want visitors who are searching for makeup wasting their time. Remember who your visitor is then base your marketing efforts on that demographic.
our headline is the first thing your visitors see when they visit your site. A compelling headline keeps them reading. Simply test different headlines and see which one works best. Check out this headline analyzer and Coschedule headline analyzer.
6. Effective sales copy
7. Test and offer different price points
8. Easy to use order processing feature
9. Prompt customer service response
10. Be reachable
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below.
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