Mar 16, 2017

10 Tips To Improve Slow Website Sales

10 Tips to Improve Slow Website Sales

I've seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months, of hard dedicated work. However, the excitement doesn't last long when they see that they have yet to make a sale. Not making a sale doesn't cover expenses, and you're not making enough to live on. This happens to a lot of us, especially with a new website. The good news is that there are some steps you can follow to make sure you are doing everything right to maximize your sales, especially for the Holiday. Check out the following 10 Tips to Improve Slow Website Sales:

CoreCommerce Shopping Cart Software


1. Are your product/services on demand


According to some of my articles throughout this site, you've probably heard a lot about finding your online niche. Your product/service should be able to solve a problem for your customers. That is the most important part of any business to succeed. A tool like WordTracker can help you find what people are searching for online. Another great place to visit is forums. There you can see what people are talking about and what problems they need to solve. Remember, it's important that what you are selling, provides a solution for users.



2. Solve a problem


If you've found the right niche, then you should know what the main problems are. In researching, you should be able to find out what people need to solve their problem, and then offer them your solution. That's the main formula in a nutshell! If your product/service can help solve a problem, that means success for you!


3. Getting enough traffic


In the beginning stages of selling, it's difficult to make a good decision about how effective your sales process is if you haven't had enough traffic to your website. I recommend waiting until you've had at least 1,000 visitors. Anything less and you won't really have enough data to work with. Be patient after all, it is a virtue.


4. Get targeted traffic


It's important to get targeted visitors to your website. Make sure that if you're using pay-per-click advertising, for example, you're bidding only on words that are right for your market niche. If you're selling perfume, you don't want visitors who are searching for makeup wasting their time. Remember who your visitor is then base your marketing efforts on that demographic.


5. Headlines


our headline is the first thing your visitors see when they visit your site. A compelling headline keeps them reading. Simply test different headlines and see which one works best. Check out this headline analyzer and Coschedule headline analyzer.


CoreCommerce Shopping Cart Software

6. Effective sales copy


The last thing you want to do once you have a visitor reading your sales copy is to distract them with something that isn't leading directly to that sale. Keep it related to the topic at hand. Concentrate on your sales message and proof elements, and clear away any doubts they may have about giving you their money. This includes using testimonials if you have them. If you need help in this area, check out hire writers to compose a compelling and effective sales copy. Evaluations and testimonials are under-utilized by many businesses. If you are new in business or have a new product or service, ask satisfied clients if they wouldn’t mind writing a testimonial. It’s a great marketing tool for your business. Start by asking your social media followers and/or your current customers to leave a testimonial of your service/product on your site. Others will see the testimonials about your business which can provide that extra confidence in their purchasing decisions. Thank your clients a little gift for providing their testimonials. Offer a 100% satisfaction guarantee, and good strong sales copy that keeps them interested all the way through to your "buy now" button.


7. Test and offer different price points


This Holiday season, buyers are looking for bargains. It's hard to know what's the right price for your item right off the bat. I've also personally struggled in this area. Testing and offering different price points can help you decide what to finally charge. Most people will expect to buy something in your market within a certain price range. If your price is too high, they'll shop elsewhere. If your price is too low, they might think that what you're offering is of poor quality. Trying out different prices to see what works best for you and your customer is very important.


8. Easy to use order processing feature


Test all of the links from your "add to cart" buttons all the way through to your "thank you" page and make sure they are working properly. You can normally run a $0 test before you go live with most shopping cart and merchant account systems. Make sure it is easy to use. Get a friend to run through it for you. It may make perfect sense to you, but that doesn't mean that it will for everyone. Invite other people to try it out and see if they get stuck anywhere. Chances are good that if they do, then your customers will too. If everything isn't as easy as possible to use, people will just leave rather than try to figure it out. If you need help in this area, check out and start selling online today with CoreCommerce. No setup fees, search engine friendly, free marketing tools and the most features.


9. Prompt customer service response


One way to keep your customers happy is to promptly respond to any and all customer service requests. When you address any issues or concerns a customer may have, it will help improve your image in their eyes which can translate to success for your business.


10. Be reachable


Allowing customers to contact you via email, phone, or an online chat will make it easier for every customer to reach you. Some people find email an easier form of communication than the telephone, so it is important to offer several communication methods. Having more than one contact method will assure a customer you care about their needs by being reachable no matter what. If you'd like to outsource this part of your business then check out GabbyVille.


CoreCommerce Shopping Cart Software
There you have it! 10 Tips To Improve Slow Website Sales. Following these tips will significantly improve your website's shopping goals. Do you agree?


About the author:
 Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below.


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Feb 27, 2017

5 Simple Tips In Choosing A Good Domain Name

5 Simple Tips In Choosing A Good Domain Name

If I knew 9 years ago what I know now about choosing a quality domain name, things would be slightly different. Live and learn right? Below, I talk about the 5 simple tips in choosing a good domain name for your business.

Choosing a good domain name is crucial to the success or failure of your business. You may wonder how something so slight but important could have such an impact on your business. A good analogy to compare this too, is to think about how essential location is to an offline business? If your business isn't located in a good location, you will not get many visitors, am I right? The same holds true for a good domain name for your website.

Here are the 5 simple tips in choosing a good domain name:


1. Make your domain name memorable

Domain names must be memorable. Although we have the option of bookmarking a site that we enjoy visiting, many people do not take advantage of bookmarking websites. Therefore, it is necessary to ensure that your domain name is one that is easy to remember and makes an impact on a visitor. Your domain name should be easy, memorable and compliment your business niche.  
  • Extensions
There are so many extensions to a domain name such as .com, .net, .tv, .org, .info, .gov, etc.  Some of these work better than others and are more memorable as well. Also understand, that some extensions have restrictions, for example, .gov is reserved specifically for government websites. The .com domain name extension is the best by far because it is the most widely used.
The .net extension falls second best. However, most people will type .com before they will .net if they cannot remember which extension you use. A great solution would be to also purchase the .com domain name if you absolutely need the .net extension. That way, when a visitor types in the .com when your site is in the format of .net, they'll land on your site as well.
The type of extension you use might also have a bearing on the type of website you create. Some people have come to expect certain things when a particular extension is used. For example, .org is typically used by not-for-profit organizations and educational websites. The .info extensions are generally used for informational websites.
All of the extension options above depend on your business goals. Please choose carefully.


2. Keep it short, sweet and simple

Twenty characters are the maximum for a good domain name, ten is even better. Keep it short, sweet and simple. Long and complicated domain names will not help you.  A great domain name is less than ten characters; a good domain name is less than twenty characters. Please keep this in mind when choosing your next domain name. Check out namecheap.


3. Spelling is everything

A good domain name contains only words that are easy to pronounce, have a good combination of words or letters that are used in everyday language. Most domain names do not contain foreign words that may be difficult to non-native speakers. Your domain name should be easy to spell and also used as a keyword throughout your website for better search engine ranking and traffic back to your site.


4. Descriptive

A good domain name should be descriptive. When your visitors or potential customers see your domain name, they should instantly be able to tell what they are going to find. For example, if it is your business, you should use your business name as your domain.


5. Avoid numbers and symbols

It is never a good idea to use numbers, hyphens or symbols within your domain name. Even if your domain name is memorable, many people will not pay attention to the symbols and might leave it out when typing it into a browsers' address bar.  If this happens, it can lead them to another website and you risk the chance of losing that visitor/customer.

Don't wait until it's too late. Will you use the above 5 simple tips in choosing a good domain name? Please share by leaving your comments below. Thank you!


bout the author:
Sonia Colon is writer/publisher of
My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.
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Jan 30, 2017

32 SEO Tips For Your Business Success

32 SEO Tips For Your Business Success

When I first started my business, SEO was a foreign concept to me. However, with research and learning what it takes, the following 32 SEO Tips For Your Business Success can boost traffic and search engine rankings. Check them out below:

1. Under construction

It is important to make sure your site is NOT under construction, incomplete and/or with little or no unique content. In order for SEO to work, a well-established site needs to be ready.

2. Website/blog

When your website/blog is ready, submit it to Google, Yahoo, MSN, and ASK.com. Also, submit your site to reputable high PR web directories, open directories, yellow pages and social bookmarking sites such as StumpleUpon, Digg, etc.

3. Sitemap

Offer sitemap to your site visitors for easy page navigation.

4. Search engines

Submit your sitemap to Google, Yahoo, MSN, and ASK.com.

5. Content

Create unique and rich content sites. Offer value and helpful information with appropriate keywords.

6. Keywords

Check your keywords and make sure they are relevant and actually are contained in your site. Avoid keyword stuffing.

7. Images

Use alt tags on images that are in your content. Provide a description that compliments your sites subject matter.

8. Titles

Make your TITLE and ALT tags descriptive, simple and keyword rich. Avoid irrelevant and repeated keywords.

9. Title tag

The title tag should be 60-80 characters maximum in length.

10. Meta tag

The meta tag description should be 160-180 characters including spaces (about 25-30 words).

11. Meta tag keywords

The meta tag keywords must be 15-20 words maximum.

12. Headings

Optimize pages with Headings (for example, H1, H2, H3) containing your site's primary keywords throughout your article.

13. CSS/HTML

Validate your CSS and HTML. Check for errors and broken links and fix these as soon as possible.

14. Plugins

Check out the following plugins: SEO smart links, SEO friendly images, SEO title tags and Yoast SEO. Pick and choose which of these plugins will work best for your site.

15. Links

Maximum links per page must be fewer than 100. Avoid the risk of being flagged as link farm by search engines.

16. Check your site's traffic

Use sites like SimiliarWeb and Alexa and check your website traffic.

17. Crawl your site

Allow search bots (good ones) to crawl your sites without session IDs or arguments that track their path through the site. Using these techniques may result in incomplete indexing of your site.

18. Web server/host

Check your web server/host if it supports the If-Modified-Since HTTP header. It tells search engines whether your content has changed since last crawled your site. It will save you bandwidth, resources and avoid server overload.

19. Robots

Use Robots.txt file to manage and control search engine spiders in indexing your site. You can allow and disallow spiders and choose directories you want to be crawled and indexed. But with bad bots or spam bots, you need to modify your HTACCESS file to properly and effectively manage bots or spiders. Visit http://www.robotstxt.org/robotstxt.html to learn more about Robots.txt file.

20. Content

Do not attempt to present different content to search engines than what you show to your site visitors.

21. Avoid loops

Avoid dirty tricks and exploiting loop holes to improve search engines ranking.

22. Bad links

Avoid links to the bad neighborhood such as web spammers, link farms, phishing, hacker, crack, gambling, porn and scam sites. Linking to them will greatly affect your search engine rankings.

23. Link schemes

Do not attempt to join in link schemes, excessive reciprocal links or excessive link exchanging and link exchange web rings.

24. Unauthorized programs

Do not use unauthorized programs or online tools to submit your site, check page rankings and other automated queries. Avoid the risk of being flagged as spam.

25. Hidden texts/links

Do not use hidden text and links. Show to search engines what you show to your visitors. It will greatly affect your site's reputation.

26. Malicious programs

Do not attempt to create pages that contain phishing, scam, viruses, trojans, backdoors, spyware, adware and other malicious programs.

27. Useful

Make your site useful and informative for your visitors.

28. Link building

Improve your link building. Link to high PR websites. The quality of relevant links is far more important than quantity. Links will greatly improve your site's visibility, popularity, and rankings. Search engines consider links as votes to your site.

29. Link structure

Check your page link structure. Every page should be reachable by a single static text link.

30. SEO

Be extra careful in purchasing SEO services. Some use illegal and questionable ways to improve rankings.

31. Buy/sell

Do not buy or sell links. This tactic will only harm your SEO practices.

32. Affiliate links

Do not create sites that contain purely affiliate links and no valuable content that are useful to the users.

There you have it 32 SEO Tips For Your Business Success. What do you think?

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.

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Dec 23, 2016

11 Tips on How To Deliver Your Email The Right Way

11 Tips on How To Deliver Your Email The Right Way


11 Tips on How To Deliver Your Email The Right Way A visitor enters your website and likes what he/she sees. What are you doing to capture their interest? An opt-in request form is essential to have on your website. Ensuring the requested opt-in email form captures your visitors email address in order to deliver your message can dramatically increase your business sales. The following article will teach you 11 Tips on How To Deliver Your Email The Right Way:


Permission

Confirming that the people who ask for your information have actually requested to be on your email list is the number one step. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information about your business. Before adding the person to your list, they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.


Subscriber addresses

It is best to ask for the website visitor(s) to opt-in by asking for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. These free emails tend to typically have a shorter lifetime than a primary ISP address.


Why Use Aweber? Check out the video below:
 


List maintenance

Always and promptly remove undelivered addresses that bounce when sending an email to subscribers. An address that bounces with a permanent error many times in a 30 day period should be removed from your list as soon as possible. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes. This will also help keep your email list current.

Content

Many ISP’s filter based on the content that appears within the message text. Your content should consist of quality and valuable information.

Website URL

Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.

Words/phrases

Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to confuse words with extra characters or odd spelling, you’ll just make your messages appear more spam like.

Images

Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

Attachments

With viruses running rampant and spreading thru the usage of malicious email attachments, many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.

CAN-SPAM Compliance

The federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important to ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.

Relationships & white-listing

Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific white-listing programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list. When an email is delivered, it is about ensuring the requested opt-in email is sent to the intended recipient. While no single tip will enable you to get 100% of your email delivered, each one utilized as a group can go a long way to reaching that goal and allow you to email the right way.


About the author:
Sonia Colon is writer/publisher of
My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.

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Dec 14, 2016

What Is Google Plus and How Can It Benefit My Business

What Is Google Plus and How Can It Benefit My Business

What Is Google Plus and How Can It Benefit My Business? With a little bit of implementation and research, I found out the following: Google+ is a social networking site launched by Google in 2011. It has approximately 250 million+ users and is growing rapidly. Google+ is similar to Facebook but yet different in many ways. One major difference is that you can organize your friends and followers into separate “Circles” so you can post appropriate messages to the right people. You can create events which can appear in the Google+ calendar and also invite your friends by planning your hangouts. Below, I will list the benefits to Google+ and how you can use it for your business:

 

1. Invite People to Your Circles

Once you set up your account, you will see a suggestion list that is provided by Google of people to invite to your circles. It's a good idea to go through these suggestions and invite different people to the appropriate circle. I normally invite people that are experts in a certain field, for instance, social media, blogging, etc. Most people will accept your invitation which in return will help build an effective Google+ network.

 

2. Your Profile

It's important to fill out your Google+ profile area. Establish your personal identity and connect your personal profile with your business. You can use a company logo for your avatar but it is recommended to use a picture of yourself. This can help establish you as an actual person, but also give you the ability to build relationships for your online business. Implement the benefits of your business in the “About” section. You want to highlight your business but also keep your personal identity obvious.

 

3. Categorize Google+ with Circles

An advantage of using Google Plus is their “Circles” feature. This feature allows you to send appropriate messages to the appropriate groups of people hence "Circles". You can separate your followers into customers, family, social media, bloggers, business associates, etc.

 

4. Google+ Hangouts

Google+ Hangouts is one unique feature that is different from Facebook and other social media networking sites. The Hangouts feature lets you connect by video with up to ten people at a time. This is a great marketing tool for webinars, demonstrations, training, meetings and more. Use this beneficial tool with creativity to grow your own business.

 

5. Google+ Drag and Drop option

Google+ allows you to easily drag and drop memorable videos, links and photos from your desktop to your Google+ comment box. This gives you the flexibility and creativity to create your unique posts.

 

6. Google+ notifications window

Have you ever wanted to comment without going back and losing your place? Google+ has a great notification feature that allows you to comment right in the window without having to click over to a website to share a comment; which is a great time-saver.

 

7. Make Your URL short

You can shorten your URL as you probably won’t want to use the default link Google assigns to you. Visit gplus.to and choose the nickname for your URL. You can use your business name or your actual name.

 

8. Sparks

Google+ has another great feature called "Sparks." This great tool lets you enter a specific keyword(s) and an alert will be sent to you whenever any content on that specific keyword subject is posted. This is a great way to search for and find relevant and interesting content to share with your circle of friends and/or business contacts.

 

9. Add Mashable to Your Browser Bookmark Favorites

Mashable is an awesome news resource that will keep you abreast of all Google+ features, updates, and digital social media news. By bookmarking and using Mashable as your source, it will allow you to make the most of your Google+ and social media platform skills.

 

10. Google+ Communities

Google+ allows you to join communities that are similar to your niche. There are countless of communities you can join from blogging to entrepreneurship. You can search for a community niche on the search bar. Once you've joined communities, keep track of them by clicking on the communities link (sidebar) under the home arrow. These communities allow you to interact by providing beneficial information that can help your fellow neighbor. Make sure to interact and engage. Are you using Google+ to benefit your business? How has it helped? Please share your comments below.  

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also the owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’. Manage Your Social Media Like A Pro.
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Nov 4, 2016

10 Tips on How to Boost Your Home Office Productivity

10 Tips on How to Boost Your Home Office Productivity

Just because we work from home does not mean we shouldn't be productive. Some of the same office skills required when working for an employer should be incorporated when you're working from your home office as well. Some of my best skills I currently possess is due to my experiences in corporate America. I learned the basics like customer service, administrative paperwork, setting up meetings, writing, etc. that I still use today.

The following article will help you with the top 10 Tips on How to Boost Your Home Office Productivity:

 

1. Check your email first


Productivity experts agree that checking your email account first thing in the morning, allows you to get a jump start on your day.  Create folders labeled 'now' and 'later'  so that you can concentrate on the needs to be taken care of now as oppose to what you can tackle at a later time.

 

2. Take care of your least favorite task


Taking care of your most tedious and least desirable tasks right away will give you a more positive outlook on the rest of the day. One of my least favorite tasks is checking my voice mail but doing so will allow me to decide what is a priority call and who can wait for a call back later in the day.

 

3. Create a to-do list and a master list


Your to-do list should include the following:

        
  • check e-mail

  •     
  • check calendar

  •     
  • check voicemail...things you want to get done today.

Your master list should include the following:

        
  • meetings

  •     
  • appointments

  •     
  • interviews...things you want to confirm and plan.

Put your lists in the order of priority and of time.

 

4. Separate personal and business


Working from home can get in the way of personal tasks too. It can be tough to be self-disciplined when working from home. There can be many distractions that can take you away from your business.

Personally, I like to remind myself of the reasons why I chose to go into business for myself. Knowing when to separate business with family life is a challenge but can be easily obtained. Setting strict rules for my business is the key which my family understands and vice versa.

 

5. Wake up early


Early to bed and early to rise (makes a man healthy, wealthy and wise) have you heard of that expression? I couldn't agree more! Waking up early allows you to get so much done so that you can concentrate on other tasks. Plus, you don't feel rushed and can at least make yourself a hearty breakfast before allowing distractions to take over your day.

 

6. Dress for success


It can be tempting to work in  pjs. I've done it myself. That is the beauty of working from home. The freedom to wear what you want when you want. However, I believe that when we dress up it can mentally give us a boost in confidence for success. When I dress up (even in a typical jean and shirt) I feel like I'm ready to tackle the task at hand and if I need to step outside very quickly, I'm ready to do so.

 

7. Time management


We are and become what we do and think. Give yourself time to start each morning and time when to stop. Time management is key to avoiding burnout.

Identify things which waste your time. Do you take a long coffee break or have a customer that takes just a bit too much of your time? Figure these out and shorten them from your day to be productive.

Just because you work from home does not mean you need to work all day, even if we do have that privilege. Each day, plan who you will network with. Contact and surround yourself with energetic and positive people.

 

8. Financial management


Along with time management, financial management is very important. Know your books. For example, whenever you make a sale, log it into your ledger. When you meet a client, keep track of your car mileage, etc. Accurate financial management is key to productivity and makes it easier to track your profits/expenses for the upcoming tax season.

 

9. Action


Nothing replaces the knowledge we gain from putting our ideas into action. Applying an action toward your day's activity makes for a productive outcome. No matter what your schedule, stick to implementing an action to update your business goals.

 

10. Don't' feel overwhelmed


Feeling overwhelmed is a frequent reason why people are not productive. Most people see how much work needs to be done to boost home office productivity and then despair about getting it all done. One way to deal with this is to break the task up into bite sized pieces. Break down large projects into smaller parts and focus on completing each individual task until the work is done. Check out the power of a focused business.

Now it's your turn. Are the top 10 Tips on How to Boost Your Home Office Productivity helpful? Please share your comments below. Thank you!

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.

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