Aug 14, 2016

How Do You Promote Your Business

Tell us how do you promote your business?

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There are many effective methods to promote your business without having to spend a lot of money. The most successful businesses are those that are promoted through a combination of media advertising, networking, word of mouth, online and offline advertising and one-on-one promotional venues. Consistent exposure to your community online and offline are the best forms of promotion. Tackle these methods and you'll be on your way to business success.

1. Networking

Many people do not know what networking is. Networking is meeting people and having the ability to introduce yourself and tell them what you do. It is also referring people to a specific need to other reliable people and businesses. Networking is unselfishly helping others while you actively promote and meet new potential contacts and clients for your own business. The key to building relationships is to give the other person a chance to tell you about themselves and in return, they will want to know about you. Networking can be done everywhere, at meetings, trade shows, social occasions, bank lineups, anywhere! Ideally, you should join networking groups that will lead to contacts. Networking group members usually turn to each other when they require information or products.

2. Evaluations & testimonials

Evaluations and testimonials are under-utilized by many businesses. If you are new in business or have a new product or service, ask satisfied clients if they wouldn't mind writing a testimonial. It’s a great marketing tool for your business. Start by asking your social media followers and/or your current customers to leave a testimonial of your service/product. Others will see the testimonials about your business which can provide that extra confidence in their purchasing decisions. Thank your clients with a little gift for providing their testimonials.

3. Press releases

A press release is a powerful tool that once again, is not used often enough. Your local paper is always looking for new items of interest to print. Don't go without this powerful tool. Check out the following press release buyers guide for details.

4. Personal appearances

As your confidence continues to grow, think about increasing your skills as an expert speaker. Build your reputation with these skills and your name will become well-known over time. Check out Crisis of Confidence (Kelly & Faydra) coaching session that teaches you had to blast through whatever barriers you’re facing!

5. Internet

Use your blog/website as a marketing tool. Mention your URL address on every piece of paper, advertising, business card, stationary, and brochure. These are just a few chips off the advertising block so to speak to use for your business. Most of the above are suggestions that involve little or no cash outlay but that do take some of your time. There are much more ways to promote your business and you should read some marketing books for some fresh and innovative ideas. Tell us how do you promote your business? 

Please share by leaving your comments below. Thank you! About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below. The power of a focused business. _________________ If you liked this powerful business marketing article, please share it with a friend or two by clicking on the social media icons below. Thank you!

Aug 7, 2016

How to Build Credibility With Your Followers

What is credibility? According to the dictionary, it means; "The quality, capability, or power to elicit belief." In short, it is the ability to convey to your followers that you're a truthful and honest person. Below, you will learn how to build credibility with your followers:

 

1. Verify the information on your site is current and accurate


Research is key when you are providing information on your site. The accurate and resourceful material is important. This allows you to build confidence and trust within your network of followers.

 

2. Show everyone you're a real person


In this age of scams, inaccuracies, and lies, showing your photo, physical address, products or offices, and a legitimate website for your organization should boost your credibility and show others that you are indeed a real person.

 

3. Be the expert in your field


Be sure to be the expert in your chosen field. Being an expert allow your followers to learn from you. You want your followers to get to know more about you and your business. This will help increase awareness and bring traffic to your site.

 

4. Be honest and trustworthy


Show who you are via videos, images, and/or webinars. Let people see and hear that your leadership and training of your business is solid and true. Don't be afraid to show the value of your business and help your followers know they can come to you for trustworthy information.

 

5. Provide easy access to your contact information


So many people are timid and shy about providing contact information. When you're running a business, let people know how to get in contact with you via email, phone number, or some other way. Don't hide it. You can add this important piece of information on a contact section of your site and on your Facebook business page.

 

6. Make your site professional


Your site should look professional and easy to the eyes. It should play a big creative part on the type of image you are trying to portray. You have just seconds to gain the attention of someone who is surfing the net and you want to lock them in when they come across your website.

 

7. Make your site easy to navigate


Research shows that if it's hard for someone to maneuver around and see all there is to see, they won't stay long and they won't come back. You want to make your site as easy as possible to navigate. Make sure there is a systematic approach to everything you want your followers to find. Create menus, tabs, categories, etc. to make navigation simple. Check out the following article Important Elements to A Successful Blog Structure.

 

8. Update your content often


Fresh and new content is great for search engine ranking which will keep traffic lines flowing. Your followers will appreciate content that will help them solve a problem. Updated content can help you stay on top of the game while creating credibility for your business.

 

9. Use promotional ads sparingly


Your first concern should be in branding yourself. Don't bombard your followers with too many promotional ads. You want to keep it to a minimum. Provide lots of quality and valuable content and people will come back for more.

 

10. Try and avoid mistakes


We all make mistakes from time to time. However, when you're running a business, mistakes should not be plentiful. Typical things like typographical errors and broken links hurt a site's credibility. It's also important to keep your site up and running. You can loose a lot if your site is down for any length of time. Check out the following article 6 Business Mistakes to Avoid for additional tips. If you learn how to build credibility with your followers on a consistent basis, then your site will be visited frequently and your search engine rankings will start to rise.  

Now it's your turn. Do you think the above is doable? Please share by leaving your comments below. Thank you!  

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below. Manage your social media like a pro.

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Jul 31, 2016

Are You Getting Subscribers to Your Business Mailing List

Are You Getting Subscribers to Your Business Mailing List

Are you getting subscribers to your business mailing list? Hopefully, the answer is YES!

Build your mailing list from the get go

When you have a business,  it is important to start building your business mailing list as soon as possible. Start with creating an opt-in form on your blog/site to capture your visitors emails. Don't wait too long to do this important task for your business. In fact, I recommend you start as soon as you have a blog/website set up. I have kicked myself plenty of times for not creating my list when I first went into business for myself.

 

Stay in contact

A business mailing list will allow you stay in contact with your customers. Always provide a double opt-in for your subscriptions. For instance, after they sign-up, an email will be sent to them to give them a chance to confirm their subscription. This will protect your subscribers from being added to unwanted lists and it will also protect you from being reported as a spammer.

 

Offer an incentive

Always offer a "freebie" in exchange for their email address. Your freebie can be anything from an eBook, a tutorial and/or a coaching session. Put the "freebie" download link in the welcome subscriber email you send out so they can access their free gift immediately. Don’t make them contact you or wait for it. When they sign up, provide updated beneficial information about your business on a weekly and/or monthly basis.

 

Place opt-in above the fold

Place your email list sign-up form prominently above the fold of your blog/site. Whatever you do, don't hide it! Make it easy for your site visitors to find and join your email list. Don’t make the mistake of just putting one sign-up form on your site. Be sure it shows up on every page. Not everyone will land on your homepage. A great place to also put your opt-in form is below your post. Also, be sure to add subscription forms to your Facebook page as well.
There are many opt-in email marketing subscription websites that are either free or have a reasonable monthly fee. Check out the following:

*Aweber - $1 dollar Trail offer. You will be charged $1 for your first month, and $19 on a recurring monthly basis after your trial. Aweber offers many templates you can customize to fit your blog/site theme.
*Constant Contact (free)
*iContact (free)
*email-list (starting from $79.00) check site for pricing structure.
These are just a few and may fit your business needs.

Simplicity is key

Make it quick and painless for your opt-in subscribers. Keep it simple! Only ask for limited information; for example, first name, last name, email address. Many people are more likely to complete a short form rather than a longer form at the beginning of building relationships. The key is to build that foundation of trust which in turn will bring you much more business success!

 

Privacy

Make your privacy policy clear up front. Let your subscribers understand how you will be using their email address and let them know what kind of emails to expect from you and how often.
Finally, confirm that their personal information will NEVER be sold, traded or shared. Explain to your subscribers they can decide to "opt-out" of further communications at any time.
How are you getting subscribers to your business mailing list? Please share your comments below. Thank you!


About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business, subscribe to her newsletter below. Powered by Aweber.
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Jul 24, 2016

7 Effective Business Planning Tips

7 Effective Business Planning Tips

We all know that running a business is a challenge. When I first started my business, I was all over the place. I needed a blueprint so to speak to keep me balanced. So, I came up with the following 7 effective business planning tips:

1. Business plan

Don't put off writing a business plan. The time is NOW! Having a plan helps me stay focused and aim for the things that I would otherwise overlook. Check out the following article on the 5 Simple Goals for Business Planning.

2. Don't confuse expenses with profits

Expenses are your bills and profits are what is left over. It is important to familiarize yourself with these two concepts.

3. Don't undervalue your business idea

I believe in the power of passion. If you love what you do then perhaps someone else will too. Do some soul searching and make sure that the business you are about to start is your true passion in life. It shouldn't take long to find out what makes you happy? Doing something “just because” is not the answer. What do you enjoy doing. An idea alone does not make for a great business. Be passionate about your business so that others can see your passion as well. Check out 10 Tips to Start a New Business and Make It Work.

4. Work at your plan

It's one thing to write a business plan but it's another story to work at it. You need to take action or your business will stall. There is always something new and changes occur all the time. Make sure you're just writing down your plan but also working toward achieving your goals.

5. Don't cheat on the details in the first 12 months

The first year of business is always tough. Make sure you are up to date with the following:

  • Financials- cash flow is the most important element
  • Milestones
  • Important dates
  • Responsibilities
  • Important deadlines

6. Remain focused

It's important to remain focused on your main business priorities. Stick to what is necessary and what is not. Only you know your business. Highlight those successful areas where you can concentrate to continue to make it better. Use surveys and ask your customers for their opinions. This tactic will help you stay on top of the game while at the same time, provide the best updated product and/or service your business can offer.

7. Focus on substance and marketing

There are many opportunities of improving and marketing your small business online. Social media marketing, article marketing, offline marketing and word of mouth are all tools you should learn to do. Check out the following articles:

Powerful Social Media Marketing Tools for Business Success and 5 Marketing Tips to Spotlight On Your Business for additional ideas.

Do you agree with the above 7 Effective Business Planning Tips? Please share by leaving your comments below. Thank you!

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter below and never miss a powerful business marketing article plus receive a FREE ebook on ‘How to Rock Your Business with A Blog.’ Business 2 Blogger.

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Jul 5, 2016

5 Tips to Connect With Customers

5 Tips to Connect With Customers

In addition to marketing on Facebook, next, we'll learn how to connect with customers. When you own a business, it is imperative that you find people to connect with, people to follow you and people to trust you. When businesses lose touch with customers, they become ineffective. Staying connected is key to business success.

Here are 5 Tips to Connect With Customers:

1. Avoid losing touch

Listen to customers. Pay attention to what they're saying. People that are taken into consideration are loyal customers for life. Stay in touch by providing updates about your business.

2. Build trust

Trust is the foundation on which relationships are built on and where customer loyalty is determined. Value each customers' time and views. Treat people the way you would like to be treated.

3. Accept responsibility

Find out what works and do it over again. If customers are satisfied with your products/services, build upon that satisfaction by asking yourself "how can I make it this product/service better?" Accept the responsibility to continue to make customers feel happy and special when they order something from you.

4. Accept change

Understand that customers change their minds constantly. Our goal is to change right along with them. If a customer has an idea about how to make a certain product/service better, and it can be profitable for your business, consider it. Sometimes what seems necessary today may not be so desirable tomorrow. Change is the norm for many businesses and can also mean growth!

5. Take control

Always control the business message you're sending out to your customers. How you want your business to be perceived is very important. People make snap judgments and you want them to sum you up as a trustworthy, successful, confident and professional person who is the driving force behind a reputable business. I hope you find the above "5 Tips to Connect With Customers" useful to your own business.

Now tell me, can you think of other elements to the above tips that have helped you with your own business success? If so, please share in the comments below. Thank you!
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home, business subscribe to her newsletter below. _________________

If you liked this powerful business marketing article, please share it with a friend or two by clicking on the social media icons below. Thank you!

Jun 19, 2016

7 Valuable Facebook Marketing Tips

7 Valuable Facebook Marketing Tips

Now that you've learned how to monetize your blog, let's talk about social media. Social media is very important to marketing your small business brand. Below, are "7 Valuable Facebook Marketing Tips" that should help you interact and engage with your Facebook fans.

1. How many times should I post to Facebook per day?

Frequent posting to your Facebook page increases interaction. Find your posting balance between optimizing and engaging your fans; manage how many will ultimately decide to unsubscribe, which will then give you a feel of how often to post. Measure your Facebook "view insights" within your Facebook page to determine how often your posts are viewed by fans and non-fans.

2. When is the best time to post?

Posting to your Facebook page at off peak hours such as 2pm to 5:00 a.m is best. Keep a constant log of your Facebook "view insights" and also keep tabs on checking your edgerank for the best times to post.

3. Should I be posting questions to my fans?

Track what works and what doesn't. Although, questions are important and directly asks your fans to reply, make sure it is a one answer word question. People are pressed for time and like to get straight to the point.

4. What type of content should I be posting to most likely have fans interact?

Post valuable content that will encourage your fans to "Like" your page. Photos generate the highest interaction rate. Status updates rank number 2 and others such as video, music and links follow. Mix it up a bit and you will eventually see what works and what doesn't work on your Facebook page.

5. Should I be asking fans to "Like" or "Comment" on my posts?

Yes! A CTA (call to action) will boost your interaction rate and encourage engagement. The more activity with your fans the higher your edgerank score and the more likely your posts will be visible on a fans "top news feed."

6. How long will my messages remain in the news feed?

Within the first hour of a Facebook status post, half of the users who click on the update will have done so and 90 percent of those clicks occur within nine hours of the post going live. The key is to consistently post valuable topics that fans will find useful and motivate them to click on the "like" link.

7. Should my status updates be long?

Study show there's a higher posting rate for short posts preferably within the 140 characters. However, interaction increases as the length and activity of the status message engagement increase. Involve your fans as much as possible and encourage them to share your status.

Remember and keep a log of your best strategies to increase your overall interaction with your Facebook community.

What do you think? Will implementing the above 7 valuable Facebook marketing tips help you engage more with your own fans? Leave your comments in the box below.

About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below. Manage your social media like a pro.

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If you liked this powerful business marketing article, please share it with a friend or two by clicking on the social media icons below. Thank you!