What do customers really want?

I usually get emails from entrepreneurs asking me "What Do Customers Really Want"? Well, a simple answer to that question is customers want RESPECT!

Customers want to receive the respect of a seller responding to their questions on a timely manner, their opinions taken seriously and their feelings taken under consideration.

Questions:
When a customer asks you questions regarding your products, website, prices etc. it is imperative that you answer as soon as possible.

Opinions:
If a customer offers an opinion about a specific product, topic, or your site, take it as a way of improving what you're offering. Thank the customer and say that you will take their opinion under consideration. Look at it as constructive criticism.

Feelings:
It is difficult to exactly pinpoint a customer's feeling especially if you are doing business online; however reading between the lines in your customer's response is important. You can usually tell if a customer is satisfied or dissatisfied with a particular situation. If so, try to make it right by offering your help and/or thanking them if they are satisfied. Offer a discount or a freebie for the inconvenience.

If you respect your customer's in that way, they will respect you in return and business will continue to prosper!

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