Showing posts from January, 2009

5 steps to newsletter mastery!

This interesting guest article was posted by Yesmail Direct on "5 Steps to Newsletter Mastery!"

What is good email design? And how can you hone it to heighten the payoff of your email marketing investment over time?

Like any ambitious endeavor, success favors preparation. In this article is best practices for optimal email newsletter design and how, with careful cultivation, you can plant the seeds that will yield a bounty later. As you will discover, launching successful newsletters is not difficult--it simply involves a hearty combination of knowing your goals, drafting a plan and executing with precision. Staying committed to each is essential.

Mastery Step #1: Define Your Purpose

Your email marketing program--and each newsletter within it--deserves a well-thought-out plan. It's essential to determine what goals you want to accomplish and how they align with your department's or your company's overall communications strategy. The idea is to send emails that convey…

Pastel de Choclo a la Chilota!


For Filling:
1 cup dry white wine
1 cup water
3 pounds mussels, debearded
3 pounds clams
3 tablespoons butter or vegetable oil
5-inch link of chorizo, chopped
3/4 cup finely chopped onion
3 scallions, minced
1 teaspoon sweet paprika
Pinch of cayenne pepper
2 tablespoons all-purpose flour
1 tablespoon minced fresh parsley
12 medium-size shrimp, peeled
12 to 16 bay scallops (or 6 large sea scallops)
12 green olives

For Corn Mixture:
11 cups fresh or frozen corn kernels
3/4 cup milk
12 large basil leaves
4 tablespoons butter
1 teaspoon salt, or to taste
1/2 teaspoon freshly ground black pepper, or to taste
1 large egg, lightly beaten


In a large pot, combine white wine and water and bring to a rapid boil. Add mussels. Cover and steam for 3 to 5 minutes, stirring once or twice, until they are wide open. Remove mussels to a colander and reserve. Add clams to cooking liquid and steam in the same manner until open. Remove to the colander and let cool. Strain liquid and re…

The plan - 4 steps to a website brand!

In this guest post, Jerry Bader writes "The Plan-4 Steps to a Website Brand!"

Do you have a plan? Most companies spend a considerable amount of time, energy, and money planning what to do and how to do it.

Let's say you need a website, so you develop a plan, present it to a bunch of website designers, and get quotes or proposals. You're not going to get caught with your pants down like the last time by some nerdy geek, you know the skinny kid with the scraggly beard, whose techno-babble gave you a headache, or the bizarre young lady dressed in gothic chic with the black lipstick and tattoo to match - yikes, no thanks, not this time, this time you got a plan.

Human Motivational Optimization

You read all the blogs on website design, you know all the ins-and-outs of search engine optimization, and Google Adwords. No one is going to pull a fast one on you. You know your business, your market, and your needs. Or do you?

How much do you really know about how real people interac…

Arroz con Gandules!


4 strips bacon
1/2 large onion, chopped
1 long Italian green pepper, diced
2 cloves garlic, minced
1 tsp. adobo
1 slice ham (1/2 in. thick), diced
1 tbsp. tomato paste
3 cups chicken broth
3 cups white rice
1 can (15 oz.) pigeon peas, rinsed and drained


In sauté pan, cook bacon, then remove and cut into small pieces. In same pan, add onion and pepper; sauté over medium heat until light brown, about 10 minutes. Add garlic and adobo; sauté 1 minute. Add ham and sauté 1 minute, then add tomato paste and cook 2 minutes. Add chicken broth and bring to boil. Add rice and salt, to taste; stir, then lower heat and simmer until most liquid is absorbed. Fold in pigeon peas, cover and cook over low heat about 15 minutes, until rice is cooked through and liquid is absorbed.

Courtesy of Latina Magazine!

How to make 2009 your richest year EVER!

Did you know that online spending is predicted to INCREASE by 14% this year?

So despite what you’re hearing about the current economy, this is still an EXCELLENT time to start or grow your Internet business!

And I’ve arranged to get you some FREE help doing it…

You’ve probably heard of Derek Gehl, right?

He’s the Internet marketing guru that’s made over $100 MILLION in online sales as head of the Internet Marketing Center.

Derek’s been hard at work, researching and identifying the BIGGEST online trends for 2009, and coming up with strategies that ANYONE can use to take advantage of these trends to make more money online this year than ever.

And now he’s turned all of his research, predictions, and strategies into a two-hour online presentation…

… and he’s given me permission to give you unrestricted access to the whole thing for FREE!

But I know first-hand that, due to the time-sensitive nature of this information, Derek’s only going to make it available for a short time, so if you want to fi…

3 simple marketing strategies for your small business explained!

In this guest post, Yves Marie Danie Baptiste writes about the "3 Simple Marketing Strategies For Your Small Business Explained".

If you're in business for yourself then sooner or later you're going to be asking yourself the following questions:

How do I get more customers? How can I get my customers to spend more money with me? How can I get better quality of leads without breaking the bank account? Is there a better way of targeting my advertising so that I win much more than I lose?

Below are three strategies to attracting more business and making more money:

Strategy #1. - You Must Understand The Lifetime Value Of Your Clients

Every business owner needs to fully understand the life time value of their customers.

This is the total profit that a customer will bring to your business over the lifetime of your dealings with that customer.

The following example will explain why it's important to know this number: Let's pretend you own a book store. If your customer s…

Fish Ceviche


2 lbs tilapia fillets or other firm white fish fillets, cubed
8-10 garlic cloves, chopped
1 teaspoon salt
1/2 teaspoon black pepper
2 teaspoons fresh cilantro, chopped
1 habanero pepper, seeded and chopped
8-12 limes, freshly squeezed and strained to remove pulp, enough to cover fish
1 red onion, thinly sliced and rinsed


Combine all ingredients except red onion and mix well. Place red onion on top and let it marinate in the refrigerator for at least 2-3 hours before serving. Before serving, mix well and serve with lettuce, corn, avocado or other cold salad vegetables on the side. It is important to use a juicer that squeezes the juice out of the limes, not one that will tear the membrane of the lime sections since this will make the lime juice bitter.

~ Courtesy of

Six business mistakes you don’t want to make!

I’m going to share 6 business mistakes I’ve made through out the years in hopes that I won’t embarrass myself :-). I’ve always felt that I learn more from my failures then from my successes. Therefore, I’m hoping that by sharing this information, you will avoid making the same mistakes for your business.

1. Don’t underestimate the competition:
- Competition is out there, we all know that much. They are a fact of life in business. If your business can’t compete with other businesses, don’t start it. You have to have some type of an edge. Always put your best effort into wooing and pursuing your customers. If you don’t, someone else will.

2. Unique products/services:
- You may have an excellent product or service, but if everyone else is selling a product or service similar to yours, just how much of the market can you expect to capture? Validate your customer’s requirements. Find out what they really need. If not, they will go somewhere else, plain and simple. Listen to your customer’s req…

5 ways to entice visitors to keep coming back!

What does a website need? The simple answer is repeat visitors, this is what successful websites share in common, and this accounts for a major part of their traffic.

Why is this?

Well, experience shows that returning visitors are much easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The whole issue of credibility disappears.

So what do you need to do to keep your visitors coming back and visiting your site?

How about checking out some of the solutions below:

1) You could consider starting a forum, chat room or shout box.

Providing a forum, chat room or shout box, allows your visitors to have a voice where they can share their opinions and interact with their peers -- all of them visitors of your site.

Over time this develops into a sense of community and conversions will follow and your visitors will look forward to coming back to your site each and every day.

2) This probably goes without saying, but starting a blog…

Wishing you health, wealth, and happiness in 2009!

Happy New Year! What are your goals for 2009? Free Goal Setting Video at: