A powerful business article guest post by Kevin Gibbons, Director of Search at SEOptimise.
The marketing potential of Facebook is huge, but many companies struggle to devise a strategy that’s suitable for such a social platform.
But there are more than 400m active users of Facebook, meaning whatever your product or service, there’s a huge potential market there.
So, how can you use the platform to promote your brand? Here are some of the ways marketers can approach it.
Make a Facebook page
Let’s start with the most obvious; do you have a Facebook page?
Since the website began inviting users to ‘like’ business pages rather than ‘become a fan’ of them, it’s much less intrusive and people seem to be far happier about this slightly more subdued way of showing their approval.
If you’re marketing a lively brand or product, don’t make do with a dull standard Facebook page, make your landing page lively and interesting.
Promote your page offsite
Don’t expect your potential fans to find …
Breastfeeding isn't just good for baby, it may also boost mom's cardiovascular health as she ages, new research suggests.
Women in their 60s who had breastfed for more than 12 months over their lifespan were nearly 10 percent less likely to develop cardiovascular disease, and significantly less likely to develop heart disease risk factors, such as high blood pressure, diabetes and high cholesterol, researchers report.
"We found that the longer women breastfeed, the lower their risk of heart attacks, strokes or heart disease," said Dr. Eleanor Bimla Schwarz, an assistant professor of medicine, epidemiology, obstetrics, gynecology and reproductive sciences at the University of Pittsburgh Center for Research on Health Care.
Results of the study were published in the May issue of the journal Obstetrics & Gynecology.
It's well-established that breastfeeding can benefit infant health, yet just 11 percent of American mothers breast-feed exclusively for the first six mon…
I've seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months, of hard dedicated work. However, the excitement doesn't last long when they see that they have yet to make a sale. Not making a sale doesn't cover expenses, and you're not making enough to live on. This happens to a lot of us, especially with a new website. The good news is that there are some steps you can follow to make sure you are doing everything right to maximize your sales, especially for the Holiday. Check out the following 10 Tips to Improve Slow Website Sales:
1. Are your product/services on demand
According to some of my articles throughout this site, you've probably heard a lot about finding your online niche. Your product/service should be able to solve a problem for your customers. That is the most important part of any business to succeed. A tool like WordTracker can help you find what people are searching for online. Another great…