Marketing via email is one of the best type of advertising that you can learn to do. There is nothing like its ability to stay in contact with your customer base. It is remarkably cheap for the results you get if you do it correctly.
Spam is becoming increasingly looked down upon by customers and Internet service providers. How do you feel when you receive an unsolicited email? Treat others as you would like to be treated.
There are other ways to promote your business. Use effective email marketing techniques like the following…
* Ezine/newsletter Advertising
- Ezine/newsletter advertising is a very effective and an easy to use method. First, find an ezine/newsletter to advertise with. An ezine/newsletter that is related or complimentary to your site and products works the best.
After you have found a promising ezine/newsletter, subscribe to it to see the quality of the ezine/newsletter’s content. If you like the ezine/newsletter, then you probably aren’t alone. The higher the subscriber list the more attentive the reader base, that tells a lot about the ezine/newsletter which is also the type of reader base that you want your ads to be sent too.
If you already have a website up, you can ask visitors for their email addresses. Send them content filled tips of the week, or even fill them in on the latest deals on your products and/or services.
TIP! Please format your messages in a plain text program such as Notepad. Your lines should all be 65 characters or less with a hard return at the end of the lines. This will make sure that your message is all one block and easy to read. Many email programs will not display the word wrap correctly, leaving your lines ending in unforeseen places. You may even lose a subscriber if it looks unprofessional. Always proofread your ezine/newsletter’s content before sending it to your subscriber list.
Apply these techniques and you’ll be well on your way to marketing via email!
Do you know of any other techniques? Please share your comments below.
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Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of a Latina Mom Blog! Writing & sharing powerful business articles & successful Internet marketing tips on starting & maintaining a lucrative work-at-home business is a passion.