The Best Free Tools to Manage and Monitor Social Media Marketing

image credit: smarnad

A business marketing article guest post contributor by
Yulia Karnaukh

It’s official - social media marketing has arrived for good. Moreover it’s becoming a supplemental service offering among web developers, SEO specialists and ecommerce experts and advisers. It’s not easy to post unique and quality content on one profile let along handling multiple accounts. Here is an overview of the best free tools to monitor and manage social media and digital marketing.

1. HootSuite - This tool comes in Free and Pro version. Free version gives an option to  monitor and update up to five profiles. It’s an open sheet real time news roll that can open up Twitter, Facebook, LinkedIn and two more social feeds at the same time. Publisher tool helps to review, post and schedule messages with an option of choosing relevant account for the information. The Pro-version gives a little more flexibility to add accounts and use additional features such as analytics and bulk messages scheduling.

Best Feature: Easy to navigate dashboard and built-in link shrinking.

Key service: Real time updates monitoring and scheduling.

2. Crowdbooster - With a free of charge account Crowdbuilder monitors one Twitter and one Facebook Page versus up to 30 accounts with a Business upgrade. It doesn’t give a real time tuning into corresponding profiles but instead evaluates the impressions by graphically showing how many people retweetted or answered a tweet as well as how many people were reached out. It also indicates the Follower Growth, Influential Followers and Top Retweeters. These are extremely valuable analytics that can help to extend the outreach.

Best Feature - Time recommendations on tweetting to get the best impressions.
Key Service: Scheduling and Analytics.

3. Buffer - Besides scheduling posts for Twitter, LinkedIn and Facebook this tool is also a bookmark and as such can be installed into your browser. This helps to generate quality content right on the spot. An other goody includes old-time retweetter that gives an option to add tweets to the Buffer right from inside the For $10/month Pro account gives you a freedom to monitor up to 6 social accounts with free mobile apps and advanced scheduling.

Best Feature:  Tweet suggestions like: "Your attitude, not your aptitude, will determine your altitude" - Zig Ziglar.
Key Service: Bookmarking and scheduling.

4. PageLever - The PageLever provides comprehensive Facebook Analytics that outlines profiles of people that come and leave your fan base as well as determines what content attracts your audience and keeps them posted. “Daily Overview” is also pretty cool feature to help put together pieces to boost KPI. PageLever uses EdgeRank algorithm to identify which posts performs best so the fan page can reach bigger audience. This service is free for 14 days which is enough to understand whether this tool is right for your business. We would recommend it for bigger businesses or the ones with multiple accounts.

Best Feature: Instantaneous data transfer into ready for presentation reports.

Key Service: Facebook Analytics and Insights.

5. Nutshell Mail - Is an emailing service that delivers digest-type of updates that let marketers to organize, monitor and interact with their Facebook, Twitter, LinkedIn, MySpace and Ning accounts. By far it’s one of the best Facebook Page managing tools that keeps tracks of Likes, Posts, Comments and Insights.

Best Feature: Tweet, Reply, Retweet and DM right from your inbox.

Key Service: Social Media Monitoring right from your email box.

6. Honorable Mentions:

Besides social media monitoring and managing tools there are quite a few very neat services that deserve mentioning: - very much like Google Alert but for social media only. - real time monitoring of Twitter. - a tool to manage and analyze Twitter community. - social media comparison overview all in one.

Each tool serves specific needs but all of them definitely speed up and simplify the process of managing different social media accounts. At the same time it’s fair to say that Social Media Monitoring services are growing just as fast as digital marketing industry itself making it harder and harder to stay attuned to new tools, features and apps. New challenges call for networking and we would love to hear what other professionals are using to monitor and manage their social media accounts. Please feel free to share your experience in comments and via Twitter and Facebook.

About the author: Article written by Yulia Karnaukh

==> FBInfluence - The #1 Facebook Product on the Internet


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