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A powerful business marketing article guest post written by Matt Henderson.
There are 3 main ways to improve website traffic. They are:
Visibility, accessibility, maintenance. Each of these brings something to the tally, but when combined, they provide a website owner with about the best net he can cast in the world of potential site visitors.
How do these aspects work and how do they work together to improve website traffic? Well, it all rests upon a simple premise:
A website doesn't exist suspended in a vacuum. Websites are part of a dynamic and trend-changing world. The biggest mistake site owners make is that they leave the site to fend off for itself once they have created it.
How is this bad? Look at it this way.
Sites need to be visible, accessible, and well maintained. And most important, a website needs traffic to make sales. By not updating your site and by leaving it to 'die' a slow death in the back alleys of cyberspace, you aren't doing anything to improve website traffic and to help your site survive.
Your site needs to be visible in search engine pages; it needs to be easily accessed; and it needs to be maintained to provide a contributive experience for the visitor.
Think of it as a garden. If you don't prune and weed (i.e., maintenance), the road to the garden will be overgrown and no one will be able to get into the garden (i.e., accessibility).
Once your entry path has disappeared behind a maze of plants and weeds, nobody will even see it and everyone will bypass it without even knowing it is there (visibility).
With these 3 aspects in mind, here are a few tips and pointers as to how you can maintain the accessibility and visibility of your website in cyberspace and improve website traffic to make sure that you are getting traffic and visitors regularly.
Choosing the correct keywords are vital in order to improve website traffic. It pays to choose keywords carefully, because it is based on those same keywords that your site may or may not come up listed in a search engine page.
Figure out which keywords are best associated with your website. You also need to think of how people may think of your site, and thus decide which keywords they are most apt to use.
Next, run the keywords in a search engine to decide if they are good or not (based on the results you get). Find out the ones that are most relevant and apply them to your website.
A lot of people underestimate the traffic-sending power of Internet directories. While not as popular as search engines, this is a sure way to improve website traffic.
Furthermore, being listed in directories help to boost your search engine result placement, which will definitely improve website traffic.
- SEO optimization
There are many ways to make sure that your website is optimized for search engines, too many to be listed here as a matter of fact. But through properly optimizing your website you are sure to improve website traffic.
Make sure your pages are good and ready to be viewed. This is as simple but many times overlooked way to improve website traffic. A good tip where pages are concerned is to title each page separately. Adding unique descriptions for each page also helps here, as then the site is not seen as a big bundle
of same titled and described pages.
-Open Directory Project
The Open Directory Project is a place that a lot of people don't deign to pay attention to. However this can be a good way to improve website traffic by increasing your visibility.
- Yahoo directory
The Yahoo directory is another good directory that is sure to improve your website traffic. destination many surfers check, so being placed there is always good.
- PPC search engine advertising
If you are looking for traffic, then PPC advertising is a sure fire way to improve website traffic fast. Just make sure you study up a little about it before you jump in.
- Provide good content
People usually search for information. Try to satisfy this need and you could win much traffic. Aim for unique, relevant content.
- Update content regularly
Keep content fresh and always try to have something new, even if just a little tidbit, for your visitors. The search engines love fresh new content and the reward you with increased traffic to your website.
- Have a blog and update regularly
The easiest way to improve website traffic is to have a blog and to update it regularly. Making use of the RSS feed will also encourage people to remain in touch with your site and ultimately to come back again and again.
- Use appropriate keywords for images
If you are using graphics, make sure to label them with an appropriate keyword or name. A lot of people use Google images and an image can thus lead a visitor to your site. This is not a big traffic getter, but making use of every little thing will definitely improve website traffic.
- Check your pages on engines regularly
Do a check on yourself periodically. This way you will know if viewers are getting the same thing you are trying to convey.
- Banner ads optimize traffic
Many people see banner advertising as dead, but not so. The biggest hurdle is that most website owners don't know how to devise a good banner. Many wise marketers are still using banner ads to effectively improve website traffic.
- Build a list
Once you get someone to visit your site, try to ensure that the visitor comes back again in the future. You can do this by collecting the visitors name and email address so you can stay in touch and send them future offers. This is one of the most effective ways to not only improve website traffic, but also to maximize your income.
- Link exchange
Exchange links for more visibility, gain credibility and naturally to improve your website traffic.
- Email signatures
Make use of your email signature to spread the word about your site. It is also a very good opportunity to brand yourself, giving people a glimpse of what they'd see at your site.
- Write articles
Another way to improve website traffic is to write and submit newsletters and articles. These will always provide you with a way of linking back to your site as well as a window where you can promote your website in a nutshell.
- Press Releases
Many webmasters still have not figured out the importance of press releases and how they can improve website traffic. By writing one or two effective press releases per month you can definitely improve your websites visibility in ways that you just cannot accomplish otherwise.
Keep in mind, you can't just build a site and walk away. Traffic is necessary for sales and these are all very effective ways to improve website traffic. Naturally, the more you do the more results you will see.
About the author: Matt Henderson, owner of MyOnlineSuccess.com, is an internet marketing specialist. Let Matt teach you the same system he uses to generate targeted traffic to your site or blog when you visit MyOnlineSuccess.
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