Blogging has become the norm for most businesses. If you don't have a blog yet, now is the time to start one.
What is a blog? The term blog comes from the words web log. A web log is simply a website with regular posts or entries similar to keeping a journal or log. To ensure a successful blog, it must contain quality content and helpful information for your visitors.
Below are 5 Essential Tips to An Effective Blog:
1. Post frequently - There is nothing more unattractive then visiting a blog that hasn't been updated for months. Don't neglect your blog. Post consistently. You do not have to update daily but you want to be sure to update on a weekly basis.
2. Post helpful information that will educate - Listen to your customers needs and post information that will benefit them. Provide links to helpful resources and tools that will extend the knowledge you're sharing.
3. Use call to action titles for all your posts - You want your blog post titles to grab your readers attention. Use a lot of high impact 'call to action' words to get your customers to respond. Make it easy for your visitors to comment and post their opinions whether they agree or disagree. Acknowledge and respond promptly to your visitors’ comments. Use relevant keywords in your titles for SEO (search engine optimization) ranking.
4. Add an RSS Feed to Your Blog - RSS stands for "Really Simple Syndication." It is a very effective and easy way to continually provide notifications of new content, news, updates, etc. Whether you add an RSS Feed to your blog or another subscriber option, doing so can increase your traffic substantially.
5. Give it personality - Be real and show your own unique personality. Add your own personal touch to your posts and get your visitors involved in your blog. Bring it to life!
- As you continue to effectively update your blog, you will learn how to make it unique with your own style. Add a mixture of different elements but also keep it consistent within your theme. Make your blog stand out from all the rest!
What are other essential tips to an effective blog? Please share by leaving your comments below.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and owner at Once Upon A Star. For additional powerful business articles and Internet marketing tips for maintaining a lucrative business subscribe to her newsletter.