Local businesses need to understand the influence search engines like Google, Yahoo and Bing have on directing customers to their services, and how an increase in web traffic can increase custom.
Searching online for a specific service or product will generate a list of relevant companies in the area offering said service or product, and the positioning of your company on this list will be determined by the amount of web traffic you receive weekly.
The company with the most traffic will be placed at the top of the list, so you're going to want to get as close to the top of the list as possible. There are a number of ways that this can be achieved but the most beneficial processes local businesses can use are known as organic methods.
Organic MethodsInorganic methods utilize advertising and pay-per-click schemes to attempt to draw web traffic, and although this can work over a short period of time it will cause your web traffic to constantly fluctuate. You need to have a consistent amount of web traffic visiting your website or webpage every week to ensure your search engine ranking is kept high, and organic methods will help you achieve this.
Organic methods work by identifying your current search engine ranking, and then searching the Internet and examining potential websites and directories that can back link or cite your company.
Organic methods also tend to involve the creation of new content for your website, and this is beneficial as it keeps your online profile relevant and filled with keywords.
The best organic methods small businesses can utilize are software known as local SEO tools. SEO stands for search engine optimisation and these tools are referred to as 'local' because they focus on your area of operation and your direct competitors within this geographical area.
Local SEO ToolsThe first thing all local businesses should do is buy a local search rank checker. This tool examines the search engines mentioned above to determine your current online ranking. You can check this information weekly and work out if your current online profile is attracting new web traffic.
Local search rank checkers can also generate white-label ranking reports which can be given to investors or clientele. After this I recommend you consider buying a local SEO check-up, which will identify every other website and directory where your company has been mentioned, along with what has been said.
You can check to see if your business is listed in the right category and if the author of the information has provided your current contact details. Companies providing direct services to the public should think about buying ReviewBiz, a tool that allows customers to leave personalized reviews of their experiences on your website.
There are plenty of places where you can buy local SEO tools, but I advise you to always work with reputable companies like Brightlocal.
About the author: James Murphy is a technology and software blogger with an interest in the growing use of search engines in our daily lives. James spends his free time writing and going for long cycles.
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