Social media optimization and social marketing has gained a lot of momentum in the past few years, especially due to downturn in the economic conditions.
The benefits you gain in utilizing a social marketing format like Twitter are amazing. Twitter gives you instant access to millions of users that you can target and attract back to your own brand.
Branding your company's product and/or service can be accomplished very quickly to an interested audience with little effort. Twitter has begun demonstrating huge possibilities for marketing your online company. When you carefully plan out your Twitter marketing strategy and take the right steps, the returns you get can be really worth it.
You may want to utilize the advantages of Twitter by targeting a specific and devoted group of tweeters that are interested in what you have to offer.
Those who use Twitter, quickly figure out ways to create and implement marketing strategies that spread the word about their products/services and increase their customer base. Just observing the chain reaction of followers reading and clicking on your tweets, re-tweeting them to their followers who re-tweet them throughout the entire Twitter network is enough to make a believer out of anyone. Although these large amounts of Twitter traffic does take time, it will definitely prove to be significant in the long run.
Below, I've listed 5 Tips on How to Use Twitter to Your Business Advantage:
1. Give your targeted followers what they're looking for
Don't just tweet your products/services all of the time. Tweet the benefits instead. What makes your business stand out from the rest. How can you provide a benefit that your competition can't.
2. Search what your competition is tweeting
The biggest advantage with Twitter is searching on what your competitors are up too in real time using their search feature.
Read the customer's feedback of your competition. What are customers complaining about? What are they asking for? This type of information can give you a clear and precise image of what your target audience is looking for that the leading competitors are not providing. It can also prove to be particularly successful to your own business when your leading competitor fails to attend to their customers' problems and/or needs. It gives you the advantage and opportunity to offer a solution by making sure you are able to provide a valuable alternative to that customer's concern.
3. Make your tweets fun and unique
Try not to tweet about your business all of the time. Tweeting quotes, quality articles, videos and meaningful images are all excellent ways to make tweeting fun and exciting.
4. Change your Twitter background page and header occasionally
Update the look of your Twitter page with different backgrounds to make it more attractive. Check out http://www.stockphotography.company/ and http://www.colourlovers.com/themeleon/twitter and choose from a variety of different designs.
5. Filter, sort and manage your Twitter account
A tool like http://manageflitter.com/ can help you figure out who's active vs. who's not active on your page and also who's following you vs. who's not following you back. Find out when most of your followers are online and schedule tweets appropriately with their Power-Post feature.
Twitter now lets you get your Tweets and your account in front of more people who may be interested in your business by offering Twitter Ads self service products. Check out their business page for details.
So you see, marketing on Twitter isn't that complicated after all. Just look around which tweets are getting a good response rate and try to replicate their strategy into your own marketing campaign. Make a few test tweets of your own and see what structure works best for your own business success.
Don't forget to check out HootSuite - social media management tool to help schedule and automate all of your social media tasks.
How are you using Twitter to your business advantage? Please share by leaving your comments below.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter above or below.
If you liked this business marketing article post, please share it with a friend or two by clicking on the social media icons below. Thank you!