What is a social media influencer? A social media influencer, is someone who joins a program specifically designed to live on their social media platforms of choice and gets paid in monetary or products for sponsoring and advertising its campaign.
You’re a social media influencer, and your entire job consists of hanging out and tweeting on social media networks. For lots of people, it sounds like a dream job. However, it can easily become a frustrated process if you're not careful. Below are 5 tips on how to keep your sanity as a social media influencer while still having fun with your campaigns:
Focus on your goalsSocial media marketing can encompass so much that it gets overwhelming. What should you post? When should you post it? How should you respond to comments? How can you get more fans? Is your brand voice consistent and effective? These questions can be answered when your influencer network job requests are outlined appropriately. This allows you to know what is expected for each campaign so that your social media efforts are delivered accurately on a timely basis.
Don’t take it personallyIf you’re the one constantly managing and monitoring a business’s social media pages, you will undoubtedly begin to feel a more personal connection with fans and followers. You should always remember that they are communicating with and commenting on the brand’s page, not your personal page. Resist any temptations to engage with fans on a personal level. Don’t get too emotionally invested in your social media tasks when working as a social media influencer for other business brand campaigns.
Take care of yourselfYour job as a social media influencer may be a lot different than traditional jobs, but it’s still a job. You still need adequate rest and nutrition in order to function properly. You also need to remember to take breaks in order to refresh and re-energize yourself. It can be easy to get caught up in your efforts and lose track of time while you’re on the computer or your smartphone. Make it a point to remember to take a break and take care of yourself first.
Delegate when possibleThe more social media campaigns you manage, the more time-consuming your job is. Don’t try to take on an unrealistic workload. If things become more than you can handle on your own, try to delegate some minor tasks to someone you trust. If you need to, try and limit your social media networks to a just few at a time. Doing this, will allow you to concentrate on the task at hand.
If you try to do too much, the quality of your engagement with fans can decline. Do whatever it takes to make sure that doesn’t happen by not accepting too many influencer jobs. It's better to provide excellent service with a few social media campaigns then to burn yourself out.
Know when to let goThere are lots of social networks out there, and not every business can succeed on all of them. Some businesses are naturally better suited to a site like YouTube, for example, and some are suited for other networks. Your social media influencer account should allow you to select which social media network you prefer to work on. Your efforts are better spent if they’re concentrated on the channels that are really working as oppose to those that aren't working.
Can the above 'how to keep your sanity as a social media influencer' tips help you in your next campaign? Please share your comments below.
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below.
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