1. Social media
Facebook and Twitter have changed the world in ways that few people could have every dreamed possible a decade ago. These two sites are now used by an enormous amount of people around the globe. It has reached a point where companies that do not have a Facebook account are not taken seriously by the general public. The use of social media has basically become a mandatory part of doing business in the world today. This is true regardless of the industry that your company is involved in. Social media is a great way to market your site when you are low on cash. Most businesses do not have a lot of money to invest in advertising when they are just starting out. Facebook, Twitter and other social media sites are totally free to use. You can even open multiple accounts for free if you have more than one business that you are operating. You will then have the ability to speak directly to people in your target demographic. You can even contact people in a different country if you planning on entering a foreign market.
Email is something that a large amount of people use every day of their lives. Therefore, it is an enormously valuable resource that you should try to tap into. It is yet another effective marketing tool that is totally free to use. There are many companies that provide email marketing campaign services for businesses of all sizes. These companies are experts when it comes to writing emails that will compel the reader to check out your site and find out more about your online business. You might be tempted to try an email campaign on your own. However, it would be better to have a more experienced person handle your email campaign in order to get the best results possible.
3. Search Engine Optimization (SEO)
You might have wondered how certain companies repeatedly appear at or near the top of the search rankings. This is done by using a process called SEO. This involves the use of specific words and phrases that the search engines look for when specific items are searched for. You will get more visitors to your site if it is ranked very high. Therefore, it would be wise to utilize SEO via our email marketing campaign services mentioned above.