What is credibility? According to the dictionary, it means; "The quality, capability, or power to elicit belief." In short, it is the ability to convey to your followers that you're a truthful and honest person. Below, you will learn how to build credibility with your followers:
1. Verify the information on your site is current and accurate
Research is key when you are providing information on your site. The accurate and resourceful material is important. This allows you to build confidence and trust within your network of followers.
2. Show everyone you're a real person
In this age of scams, inaccuracies, and lies, showing your photo, physical address, products or offices, and a legitimate website for your organization should boost your credibility and show others that you are indeed a real person.
3. Be the expert in your field
Be sure to be the expert in your chosen field. Being an expert allow your followers to learn from you. You want your followers to get to know more about you and your business. This will help increase awareness and bring traffic to your site.
4. Be honest and trustworthy
Show who you are via videos, images, and/or webinars. Let people see and hear that your leadership and training of your business is solid and true. Don't be afraid to show the value of your business and help your followers know they can come to you for trustworthy information.
5. Provide easy access to your contact information
So many people are timid and shy about providing contact information. When you're running a business, let people know how to get in contact with you via email, phone number, or some other way. Don't hide it. You can add this important piece of information on a contact section of your site and on your Facebook business page.
6. Make your site professional
Your site should look professional and easy to the eyes. It should play a big creative part on the type of image you are trying to portray. You have just seconds to gain the attention of someone who is surfing the net and you want to lock them in when they come across your website.
7. Make your site easy to navigate
Research shows that if it's hard for someone to maneuver around and see all there is to see, they won't stay long and they won't come back. You want to make your site as easy as possible to navigate. Make sure there is a systematic approach to everything you want your followers to find. Create menus, tabs, categories, etc. to make navigation simple. Check out the following article Important Elements to A Successful Blog Structure.
8. Update your content often
Fresh and new content is great for search engine ranking which will keep traffic lines flowing. Your followers will appreciate content that will help them solve a problem. Updated content can help you stay on top of the game while creating credibility for your business.
9. Use promotional ads sparingly
Your first concern should be in branding yourself. Don't bombard your followers with too many promotional ads. You want to keep it to a minimum. Provide lots of quality and valuable content and people will come back for more.
10. Try and avoid mistakes
We all make mistakes from time to time. However, when you're running a business, mistakes should not be plentiful. Typical things like typographical errors and broken links hurt a site's credibility. It's also important to keep your site up and running. You can loose a lot if your site is down for any length of time. Check out the following article 6 Business Mistakes to Avoid for additional tips. If you learn how to build credibility with your followers on a consistent basis, then your site will be visited frequently and your search engine rankings will start to rise.
Now it's your turn. Do you think the above is doable? Please share by leaving your comments below. Thank you!
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog, The Biz Buzz of A Latina Mom and biz owner at Books About Me. For additional powerful business articles and Internet marketing tips for maintaining a lucrative home business subscribe to her newsletter below. Manage your social media like a pro.
If you liked this powerful business marketing article, please share it with a friend or two by clicking on the social media icons below. Thank you!